SEO & GEO Specialist: AI-Driven Growth for Higher Ed

Archer Education, Inc.; United States; Remote; USD 50,000 - 85,000; Full time

Benefits offered by this job

401k plan with company match

Parental leave up to 12 weeks with pay

Tuition reimbursement up to $5,250/yr

Flexible working environment

Job summary

Archer Education, Inc. is seeking an SEO/GEO Specialist to drive organic visibility for partner institutions across search engines and AI answer surfaces.

You will conduct keyword and prompt level research, implement entity and structured-data foundations, and build off-site authority through publisher outreach. Collaborate with the Senior SEO/GEO Specialist and Manager to optimize full discovery journeys and inform content recommendations with data.

Qualifications

• Bachelor's degree or relevant certifications.
• 1-2 years of SEO or related digital marketing experience.

Responsibilities

• Execute SEO and GEO (Generative Engine Optimization) campaign tasks under the direction of the Senior SEO/GEO Specialist and SEO/GEO Manager.
• Support ongoing optimization to meet partner enrollment objectives, including technical audits, keyword and prompt research, metadata development, on-page optimization, internal linking, and entity-based content recommendations.
• Implement and QA structured data and verify HTML-to-JSON-LD parity so machine-readable claims match what users see.
• Maintain entity coverage documentation, including entity signals and topical authority mapping for assigned program verticals.
• Monitor AI search visibility (share of voice, citation rate, brand mention frequency, sentiment, and competitor displacement) using AI visibility platforms, and preparing recurring performance reporting.
• Run off-site authority campaigns for partner program pages: identify relevant publishers and higher education resource sites, coordinate outreach and placement orders with external partners and vendors, and track each placement through delivery, including target page, anchor text, and status.
• Monitor backlink and referring domain health using Ahrefs and Semrush, flag lost or low-quality links, and report how earned placements affect rankings and AI citations.
• Structure content for retrieval: answer-first formatting, semantic chunking, extractable summaries, and quotable statistics.
• Support partner communication by preparing performance updates, recommendations, and meeting materials, and participate in partner calls.
• Collaborate with the content team and subject matter experts on SEO- and GEO-driven deliverables: comprehensive guides, core program pages, blogs (new and refreshed), and multimodal assets.
• Follow and help document departmental processes, automation, and repeatable deliverables.
• Use AI tooling to scale research, analysis, and QA, with human verification of every output before it reaches a partner.

Skills

Organic search

AI visibility

Structured data

Prompt engineering

Communication

GA4

Google Search Console

Semrush

Ahrefs

Education

Bachelor's degree or relevant certifications

1-2 years SEO/digital marketing

Tools

GA4

Google Search Console

Semrush

Ahrefs

Screaming Frog

Peec AI

Profound

Semrush AI Toolkit

Ahrefs Brand Radar

Job description

Archer Education, Inc. is seeking an SEO/GEO Specialist to drive organic visibility for partner institutions across search engines and AI answer surfaces.

You will conduct keyword and prompt level research, implement entity and structured-data foundations, and build off-site authority through publisher outreach. Collaborate with the Senior SEO/GEO Specialist and Manager to optimize full discovery journeys and inform content recommendations with data.