Senior SEO and GEO Specialist

Archer Education; United States; Hybrid; USD 90,000 - 140,000; Full time

Job summary

Archer Education is seeking a Senior SEO/GEO Specialist to own organic visibility for university partners across Google and AI answer engines. You will conduct prompt-level and keyword research, and ensure HTML-to-JSON-LD parity and knowledge-graph grounding for each program vertical.

You will scale research with AI tooling while maintaining human QA before partner review, and you’ll track share of voice, citation rate, and displacement using industry tools, translating insights for enrollment

Qualifications

• 3+ years in search with demonstrable GEO work.
• Strong command of schema and entity SEO.
• Fluency in GA4, GSC, Semrush, Ahrefs, and Screaming Frog.
• Experience presenting to partners.
• Agency or higher-ed background is a plus.

Responsibilities

• Own organic visibility for university partners across Google and AI answer engines.
• Conduct prompt-level and keyword research.
• Develop HTML-to-JSON-LD parity and knowledge graph grounding.
• Track share of voice, citation rate, and displacement; translate for enrollment teams.
• Scale research with AI tooling while ensuring human QA before partner review.

Skills

GEO SEO

Schema & Entity SEO

GA4

GSC

SEMrush

Ahrefs

Screaming Frog

Partner presentations

AI research tooling

Tools

Screaming Frog

SEMrush

Ahrefs

Google Analytics 4

Google Search Console

Job description

We're hiring a Senior SEO/GEO Specialist at Archer Education.

The premise of the role: search didn't split in two. It got bigger. The same organic strategy now has to cover Google, ChatGPT, Gemini, Perplexity, and whatever ships next, and it has to earn brand mentions in those answers as well as rankings.

You'd own organic visibility for our university partners across Google and AI answer engines. Prompt-level research next to keyword research. Structured data with HTML-to-JSON-LD parity. Knowledge graph grounding for each program vertical. Track share of voice, citation rate, and competitor displacement in tools like Peec AI, SEMRush, and Ahrefs Brand Radar, then translate it for a university marketing team that needs to know what it means for enrollment.

You'd also use AI tooling to scale your own research and QA, with a human checking every output before a partner sees it.

We need 3+ years in search with demonstrable GEO work, real command of schema and entity SEO, fluency in GA4, GSC, Semrush, Ahrefs, and Screaming Frog, and comfort presenting to partners. Agency or higher ed background is a plus. So is Claude Cowork experience.

Location: Remote/hybrid, travel up to 10%.