SEO, GEO & Content Optimization Manager

DDN; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

DDN is seeking an SEO, GEO & Content Optimization Manager who blends analytical rigor with sharp content instincts to drive qualified traffic and AI-friendly content. You will craft a GEO strategy, optimize content for AI answer engines, and guide content creation that supports these insights.

Responsibilities include keyword research with Semrush, optimizing for AI retrieval, and collaborating across PMM and content teams to deliver GEO-ready content.

Qualifications

• 3–5+ years of experience in SEO, content optimization, or digital content strategy.
• Hands-on with Semrush (required) and GA4; familiarity with Ahrefs, Moz, and Screaming Frog is a plus.
• Strong writing and editing skills with a focus on content clarity and performance.
• Familiarity with AI-based search optimization (GEO) or an eagerness to learn.

Responsibilities

• Conduct keyword, topic, and intent research using Semrush.
• Identify high-value terms that drive qualified traffic and conversions.
• Map competitive rankings to find gaps and opportunities.
• Recommend content priorities, updates, and areas for refinement.
• Build and own DDN's GEO strategy and framework.
• Optimize content for discoverability within AI-generated answer engines (ChatGPT, Perplexity, Gemini, Claude, etc.).
• Implement structured content, schema markup, and Q&A formats optimized for AI retrieval.
• Partner with PMM and content teams to create GEO-ready content.
• Improve clarity, structure, and digital performance of existing content, including solutions, products, blogs, FAQs, and resources.
• Rewrite or refine content based on search intent and GEO insights.
• Ensure consistency and discoverability across high-impact pages.
• Update and refine chat playbooks using Qualified; align chat experiences with SEO/GEO-driven content priorities.
• Own SEO reporting using Semrush, GA4; track rankings, organic traffic, GEO visibility, page performance, and content health.

Skills

Strong writing & editing

Understanding of search intent

Analytical mindset

Tools

Semrush

GA4

Ahrefs

Moz

Screaming Frog

Job description

The Role

We are looking for an SEO, GEO & Content Optimization Manager who blends analytical rigor with strong content instincts. You will identify topics that bring in qualified traffic, build a GEO strategy that ensures our content is preferred over competitors in AI-generated answer engines, and guide content creation that supports these insights.

Responsibilities

SEO Research & Intent Analysis

• Conduct keyword, topic, and intent research using Semrush.
• Identify high-value terms that drive qualified traffic and conversions.
• Map competitive rankings to find gaps and opportunities.
• Recommend content priorities, updates, and areas for refinement.

GEO (Generated Experience Optimization)

• Build and own DDN's GEO strategy and framework.
• Optimize content for discoverability within AI-generated answer engines (ChatGPT, Perplexity, Gemini, Claude, etc.).
• Implement structured content, schema markup, and Q&A formats optimized for AI retrieval.
• Partner with PMM and content teams to create GEO-ready content.

Content Optimization

• Improve clarity, structure, and digital performance of existing content, including solutions, products, blogs, FAQs, and resources.
• Rewrite or refine content based on search intent and GEO insights.
• Ensure consistency and discoverability across high-impact pages.

Page-Level Content Improvements

• Recommend targeted updates for high-value pages based on analytics and search intent.
• Partner with the web team to implement changes without owning full-site UX.
• Focus on iterative, insight-driven enhancements.

Web Chat Experience

• Update and refine chat playbooks using Qualified.
• Improve engagement, routing, segmentation, and meeting conversion.
• Align chat experiences with SEO/GEO-driven content priorities.

Systems, Reporting & Continuous Improvement

• Own SEO/GEO reporting using Semrush (required), GA4, and related tools.
• Track rankings, organic traffic, GEO visibility, page performance, and content health.
• Build dashboards and deliver clear, actionable recommendations.
• Create a continuous improvement roadmap shaped by analytics and competitive intelligence.

Qualifications

• 3–5+ years of experience in SEO, content optimization, or digital content strategy.
• Hands-on expertise with Semrush (required) and GA4; familiarity with Ahrefs, Moz, and Screaming Frog is a plus.
• Strong understanding of search intent, metadata, content structure, and on-page SEO.
• Strong writing and editing skills with a focus on content clarity and performance.
• Familiarity with AI-based search optimization (GEO) or an eagerness to learn.
• Experience refining chat playbooks, with Qualified preferred.
• Analytical, organized, and able to turn insights into prioritized recommendations.
• Collaborative and comfortable working across digital, content, PMM, and demand generation teams.