Digital Marketing and Content Manager

Tsoverheadcrane; Pattonville (MO); On-site; USD 70,000 - 110,000; Full time

Job summary

Tsoverheadcrane is seeking a Digital Marketing & Content Manager to drive our brands in traditional search and AI-powered search. You’ll lead SEO, AEO, and GEO efforts, optimize content, and publish multimedia experiences across our digital properties.

You’ll shape search strategy, improve existing content, create new material, and collaborate across teams to maintain a consistent brand voice while exploring emerging AI insights and trends.

Qualifications

• 3+ years of experience in digital marketing, SEO, content strategy, or a related field.
• Strong SEO knowledge and a solid understanding of AEO, GEO, and AI-powered search.
• Experience managing website content and publishing across digital channels.
• Hands-on experience creating or editing multimedia content, including video.
• Familiarity with tools such as Google Analytics 4, Google Search Console, SEMrush, Ahrefs, or similar platforms.
• Excellent writing, editing, and content development skills.
• Strong organizational skills, curiosity, and the ability to balance strategic thinking with hands‑on execution.
• A degree in marketing, communications, business, or a related field is preferred, but equivalent experience is welcome.

Responsibilities

• Lead SEO, AEO & GEO efforts to grow organic visibility across search engines and AI platforms.
• Optimize and improve existing content across our websites, product pages, and other digital channels.
• Create compelling new content that connects with our audiences and is built for discoverability, engagement, and performance.
• Improve website performance through keyword research, technical SEO, content audits, metadata, structured data, and other optimization strategies.
• Produce and publish multimedia content, including graphics, photography, and short-form video for websites and social media.
• Track results and find opportunities using analytics, search performance data, and emerging AI search insights.
• Collaborate across teams to develop content, support marketing initiatives, and maintain a consistent brand voice.
• Stay ahead of the curve by testing new tools, following search and content trends, and finding smarter ways to work.

Skills

SEO

Content strategy

Content creation

Video content

Analytics

Editing/writing

Project management

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Analytics 4

Google Search Console

SEMrush

Ahrefs

Job description

Digital Marketing & Content Manager

SEO | AEO | GEO | Content Creation

Search is evolving-and we're looking for someone who knows how to keep up.

We're looking for a Digital Marketing & Content Manager who can help our brands stand out in traditional search results and the rapidly evolving world of AI-powered search. This role is ideal for someone who really understands SEO, brings solid knowledge in AEO and GEO, and enjoys turning ideas and insights into great content.

You’ll have the opportunity to shape our search strategy, improve existing content, create and publish new content, and bring our brand to life through engaging digital experiences-including video.

What You’ll Do

• Lead SEO, AEO & GEO efforts to grow organic visibility across search engines and AI platforms like ChatGPT, Google AI Overviews, Gemini, and Perplexity.
• Optimize and improve existing content across our websites, product pages, and other digital channels.
• Create compelling new content that connects with our audiences and is built for discoverability, engagement, and performance.
• Improve website performance through keyword research, technical SEO, content audits, metadata, structured data, and other optimization strategies.
• Produce and publish multimedia content, including graphics, photography, and short-form video for websites and social media.
• Track results and find opportunities using analytics, search performance data, and emerging AI search insights.
• Collaborate across teams to develop content, support marketing initiatives, and maintain a consistent brand voice.
• Stay ahead of the curve by testing new tools, following search and content trends, and finding smarter ways to work.

What You’ll Bring

• 3+ years of experience in digital marketing, SEO, content strategy, or a related field.
• Strong SEO knowledge and a solid understanding of AEO, GEO, and AI-powered search.
• Experience managing website content and publishing across digital channels.
• Hands-on experience creating or editing multimedia content, including video.
• Familiarity with tools such as Google Analytics 4, Google Search Console, SEMrush, Ahrefs, or similar platforms.
• Excellent writing, editing, and content development skills.
• Strong organizational skills, curiosity, and the ability to balance strategic thinking with hands‑on execution.

A degree in marketing, communications, business, or a related field is preferred, but equivalent experience is welcome.

Why This Role?

This is an opportunity to do more than maintain a website or manage a content calendar. You'll help shape how our brands are discovered, understood, and experienced-across search engines, AI platforms, and the digital channels our audiences use every day.

If you're equal parts analytical and creative, enjoy experimenting with what's next in search, and can turn strategy into content that gets results, then this might be the role and the place for you.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.