SEO-Driven Digital Shelf Content Lead

Del Monte Corporation; Pittsburgh (Allegheny County); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

401(k) with company match

Employer-paid life & disability

Flexible Spending Accounts

Paid Time Off

Company holidays

Job summary

Fresh Del Monte Produce Inc. is seeking a Digital Shelf Content Specialist to create, optimize, and distribute product marketing content across retailer websites and ecommerce platforms.

You will drive discoverability and conversion by managing PDP assets, keywords, and A+ content while coordinating with business leads, agencies, and regulatory teams. You will oversee item launches, perform keyword research, and monitor content performance using shelf analytics.

Qualifications

• 3–5 years of ecommerce content or digital shelf experience, including creation and syndication of assets.
• Deep expertise in content syndication or PIM/DAM tools (Salsify, Syndigo, etc.).
• Strong understanding of SEO and digital merchandising.
• Familiarity with digital shelf requirements across key retailers and platforms.

Responsibilities

• Own PDP content creation and optimization, including titles, bullets, descriptions, imagery and A+ modules.
• Oversee PDP content creation for new items and ensure timely asset delivery for launches.
• Conduct keyword research and optimize search terms for organic visibility.
• Upload and maintain digital shelf content in Salsify, Syndigo, and designated locations.
• Develop workflows to track content updates and monitor performance.

Skills

SEO

Content strategy

Project management

Cross-functional collaboration

Analytical thinking

Excel

PowerPoint

Canva

Adobe Creative Suite

Tools

Salsify

Syndigo

Photoshop

Job description

Fresh Del Monte Produce Inc. is seeking a Digital Shelf Content Specialist to create, optimize, and distribute product marketing content across retailer websites and ecommerce platforms.

You will drive discoverability and conversion by managing PDP assets, keywords, and A+ content while coordinating with business leads, agencies, and regulatory teams. You will oversee item launches, perform keyword research, and monitor content performance using shelf analytics.