Digital Shelf Content Specialist

Fresh Del Monte, Inc.; Pittsburgh, Northern (Allegheny County, KY); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

401(k) with company match

Life & disability insurance

Flexible Spending Accounts (FSA)

Paid Time Off (PTO)

Company holidays

Job summary

Fresh Del Monte Produce Inc. is seeking a Digital Shelf Content Specialist to drive product content across retailer websites and e-commerce platforms from our Pittsburgh office.

The role focuses on optimizing PDP assets, keyword strategies, and timely item launches to maximize discoverability and conversion. The ideal candidate has 3-5 years in ecommerce content, solid SEO basics, and hands-on experience with Salsify or Syndigo.

Qualifications

• 3-5 years of ecommerce content or digital shelf experience, both creation and syndication of assets.
• Strong understanding of SEO and digital merchandising.
• Familiarity with digital shelf requirements and standards across key CPG networks.

Responsibilities

• Own PDP content creation and optimization, including titles, bullets, descriptions, imagery, video and A+ modules.
• Oversee PDP content creation for new items, ensuring assets are scoped, created, uploaded and syndicated in time for retail launch dates.
• Conduct new item keyword research and search term optimization to maximize organic visibility.
• Upload and maintain all digital shelf content within Salsify and designated file sharing locations.
• Design and implement workflows or project management system to track content updates.
• Conduct ongoing gap audits and assessments to inform future briefs.
• Manage content syndication tool subscriptions and relationships across retailer platforms.
• Serve as SME for Digital Shelf Content Creation and Syndication.
• Establish KPIs such as completeness, rankings, conversions, and share of voice.
• Partner with Omni Activation Managers to align strategies across retailers (Amazon, Walmart, Target, etc.).
• Collaborate on A+ Content development and templating to scale.
• Support mapping and bulk updates for syndication.

Skills

SEO

Content optimization

Keyword research

Project management

Cross-functional comms

Tools

Salsify

Syndigo

Canva

Photoshop

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Digital Shelf Content Specialist

Full Time Pittsburgh, Pittsburgh, PA, US

5 days ago Requisition ID: 2558

Fresh Del Monte Produce Inc. is a global leader in the production, distribution, and marketing of fresh, value-added, and shelf-stable fruits and vegetables under our Fresh and Foods divisions. Our diverse product portfolio proudly bears the Del Monte® brand and also includes prepared fruits and vegetables, juices, beverages, snacks, and desserts - available in over 80 countries worldwide. With operations spanning more than 35 countries, we’ve proudly been nourishing families for over 135 years.

Benefits We Offer Include:

• 401(k) with company match


• Employer-paid life & disability insurance


• Flexible Spending Accounts (FSA)


• Paid Time Off (PTO)


• 7 Company Paid Holidays


• 24/7 Telemedicine & Employee Assistance Program


• Optional voluntary benefits (legal, accident, identity protection)


• Eligibility on the first of the month following your hire date

Purpose of Position:

Del Monte Foods is the Foods Division of Fresh Del Monte, a global grower, producer and marketer of fresh, value-added, and shelf-stable produce. Del Monte Foods has a powerful portfolio of brands, including the iconic Del Monte®, Contadina® and S&W®. We are currently seeking a Digital Shelf Content Specialist.

The Digital Shelf Content Specialist will be responsible for the creation, optimization and distribution of product marketing content across retailer websites and e-commerce platforms to maximize discoverability and conversion.

Accountabilities:

• Own PDP content creation and optimization, with an eye towards GEO / AEO, including titles, bullets, descriptions, imagery, video and A+ modules, partnering closely with Business Leads, Agency partners, legal and regulatory, ensuring alignment, accuracy and consistency.


• Oversee PDP content creation for new items, ensuring assets are scoped, created, uploaded and syndicated in time for retail launch dates.


• Conduct new item keyword research and search term optimization to maximize organic visibility.


• Upload and maintain all digital shelf content within Salsify and designated file sharing locations.


• Design and implement workflows or project management system to track content updates.


• Conduct ongoing gap audits and assessments, sharing outages to address, key competitor intel and ongoing content needs to inform future creative briefs.


• Manage content syndication tool (e.g. Salsify, Syndigo) subscriptions and relationships, leveraging capabilities to maintain and distribute digital shelf content to as many retailer platforms as possible, while optimizing towards efficiency.


• Serve as Subject Matter Expert (SME) for Digital Shelf Content Creation and Syndication, staying on top of customer and platform best practices and capabilities.


• Stand up content monitoring and benchmarking software, establishing key performance indicators, such as content completeness, search rankings, conversion rate, share of voice and organic traffic.


• Partner with Omni Activation Managers to develop and maintain digital shelf content strategies across key retailers (Amazon, Walmart, Target, Kroger, Instacart, etc.) taking into consideration standards and best practices, customer platform style guides and syndication tool capabilities.


• Partner with Omni Activation Managers to develop, optimize and implement A+ Content, templatizing and standardizing to scale.


• Support Omni Activation Managers with syndication including Mapping Custom Channels and facilitating bulk updates.


• Edit existing assets using keyword research or tools like Canva or Photoshop, as needed.


• Partner with Digital Manager to identify and repurpose lifestyle assets to enhance Retail Product Listings.


• 3-5 years of ecommerce content or digital shelf experience, both creation and syndication of assets.


• Deep expertise in content syndication or PIM/DAM tools (Salsify, Syndigo, etc.).


• Strong understanding of SEO and digital merchandising.


• Familiarity with digital shelf requirements and standards across key CPG grocery, mass, club, pure play, and/or delivery networks.


• Demonstrates both creative and analytical mindset.


• Excellent project management and cross-functional communication skills.


• Proficient in Excel, PowerPoint, and Canva. Adobe Creative Suite is a plus.

***Please note: This position does not qualify for relocation expenses.***

Fresh Del Monte Produce Inc. is a global leader in the production, distribution, and marketing of fresh and fresh cut fruits and vegetables. Our diverse product portfolio also includes prepared fruits and vegetables, juices, beverages, snacks, and desserts—available in over 80 countries worldwide. With operations spanning more than 35 countries, we’ve proudly been nourishing families for over 135 years.

We are committed to maintaining a drug-free workplace and are proud to be an Equal Opportunity Employer. Fresh Del Monte and its affiliates do not discriminate based on race, color, religion, national origin, age, disability, gender, veteran status, or any other characteristic protected by applicable law. We also participate in E-Verify* where applicable, to ensure employment authorization eligibility. Driven by our core values - Excellence, Care, Passion, Trust, and Creativity - we invite you to explore our career opportunities and join our FRESH team.