Ecommerce Shelf Content Strategist

Fresh Del Monte Produce Company; Pittsburgh (Allegheny County); On-site; USD 60,000 - 85,000; Full time

Benefits offered by this job

401(k) with company match

Employer-paid life & disability保险

Flexible Spending Accounts (FSA)

Paid Time Off (PTO)

7 Company Paid Holidays

24/7 Telemedicine & Employee Asssit.

Optional voluntary benefits (legal, or

Job summary

Fresh Del Monte Produce Inc. is seeking a Digital Shelf Content Specialist in Pittsburgh. The role focuses on creating, optimizing, and distributing product marketing content across retailer websites and e-commerce platforms to maximize discoverability and conversion.

You will own PDP content, conduct keyword research, manage syndication tools, and collaborate with cross-functional teams to ensure accurate, engaging, and consistent digital shelf assets across channels.

Qualifications

• 3-5 years ecommerce content or digital shelf experience
• Deep expertise in content syndication or PIM/DAM tools (Salsify, Syndigo)
• Strong understanding of SEO and digital merchandising
• Familiarity with digital shelf requirements across key channels
• Demonstrates both creative and analytical mindset
• Excellent project management and cross-functional communication skills
• Proficient in Excel, PowerPoint, and Canva; Adobe CS is a plus

Responsibilities

• Own PDP content creation and optimization for GEO/AEO, including titles, bullets, descriptions, imagery, video and A+ modules
• Oversee PDP content creation for new items and ensure timely retail launches
• Conduct keyword research to maximize organic visibility
• Upload and maintain digital shelf content in Salsify and file sharing locations
• Design workflows to track content updates and monitor KPIs
• Manage content syndication tools and partnerships with retailer platforms
• Serve as SME for Digital Shelf Content Creation and Syndication
• Establish KPIs for content quality, search rankings and traffic
• Collaborate with Omni Activation Managers on retailer content strategies
• Support A+ content development and bulk syndication
• Edit assets using Canva/Photoshop as needed
• Repurpose lifestyle assets for Retail Listings

Skills

Content creation

SEO

Digital merchandising

Project management

Cross-functional collaboration

Excel

PowerPoint

Canva

Adobe Creative Suite

Tools

Salsify

Syndigo

Excel

PowerPoint

Canva

Adobe Creative Suite

Job description

Fresh Del Monte Produce Inc. is seeking a Digital Shelf Content Specialist in Pittsburgh. The role focuses on creating, optimizing, and distributing product marketing content across retailer websites and e-commerce platforms to maximize discoverability and conversion.

You will own PDP content, conduct keyword research, manage syndication tools, and collaborate with cross-functional teams to ensure accurate, engaging, and consistent digital shelf assets across channels.