SEO Director: Growth & LLM Optimization Lead

Forbes Advisor; Wilmington (DE); Remote; USD 150,000 - 190,000; Full time

Job summary

Forbes Advisor in Wilmington, DE is seeking an experienced SEO Director to lead our Small Business, LLM optimization and growth initiatives, reporting to the VP of Growth. You will guide SEO teams and collaborate with Editorial and Methodology teams to build content that ranks in competitive SERPs.

The role combines strategic planning, testing, and mentorship with a hands-on approach to remove obstacles and drive bottom-line revenue while maintaining transparent, white-hat SEO practices.

Qualifications

• 8+ years of experience in SEO with at least 3 years in a managerial role.
• Experience at an in-house SEO role in publishing or other content focused site.
• Experience with LLM optimization/AEO.

Responsibilities

• Develop and execute a documented, forward-looking SEO strategy for your verticals
• Manage and mentor your SEO team, helping them to level up and ensuring everyone is working on the right priorities
• Design and build tests to understand how to optimize for LLMs and own LLM optimization/AEO
• Design and build SEO tests to understand how to improve performance
• Drive A/B testing and CRO in your verticals
• Manage cross-functional partnerships with conflicting priorities to maintain a productive workflow across all teams
• Develop new ways to generate uniquely valuable data to set our content clearly above the competition
• Defend content quality standards against revenue and productivity pressures
• Get things done: identify and remove roadblocks for your team, dig in and work alongside them when necessary. Be the person who makes things happen.
• Drive bottom-line revenue in your verticals
• Rely solely on publicly defensible white-hat SEO

Skills

SEO leadership

Team mentoring

Content strategy

A/B testing

LLM optimization

Job description

Forbes Advisor in Wilmington, DE is seeking an experienced SEO Director to lead our Small Business, LLM optimization and growth initiatives, reporting to the VP of Growth. You will guide SEO teams and collaborate with Editorial and Methodology teams to build content that ranks in competitive SERPs.

The role combines strategic planning, testing, and mentorship with a hands-on approach to remove obstacles and drive bottom-line revenue while maintaining transparent, white-hat SEO practices.