SEO Director (Remote)

Forbes Advisor; United States; Remote; USD 140,000 - 200,000; Full time

Job summary

Forbes Advisor seeks an experienced SEO Director to lead our Small Business, LLM optimization and growth initiatives, reporting to the VP of Growth. You will guide SEO teams and collaborate with Editorial and Methodology & Testing to develop best-in-class content aimed at ranking in competitive SERPs on Forbes Advisor.

This role blends strategic planning with hands-on execution, mentoring, and a relentless focus on removing blockers to drive bottom-line revenue while upholding high content

Qualifications

• 8+ years of SEO experience with at least 3 years in a managerial role.
• In-house SEO experience in publishing or content-focused sites.
• Experience designing SEO tests.
• Experience with LLM optimization/AEO.

Responsibilities

• Develop and execute a forward-looking SEO strategy for your verticals.
• Mentor and align the SEO team on priorities and delivery.
• Design and run tests to optimize for LLMs and AEO.
• Create SEO tests to improve performance and CRO in verticals.
• Drive cross-functional collaboration to maintain productive workflows.
• Generate data to keep content clearly ahead of the competition.
• Defend content quality against revenue and productivity pressures.
• Identify and remove blockers; drive initiatives to completion.
• Increase bottom-line revenue through SEO initiatives.
• Rely on publicly defensible white‑hat SEO practices.

Skills

SEO expertise

Team leadership

Test design

LLM optimization

Job description

We are seeking an experienced SEO Director to lead our Small Business, LLM optimization and growth initiatives, reporting to the VP of Growth. In this role you will lead SEO teams and work closely with the Editorial and Methodology & Testing teams to develop best-in‑class content to rank in highly competitive SERPs on one of the world’s most respected sites.

This role requires a combination of strategic planning, controlled testing, team mentoring, and hands‑on work with a tireless focus on removing obstacles to get things done.

Key Responsibilities:

• Develop and execute a documented, forward‑looking SEO strategy for your verticals
• Manage and mentor your SEO team, helping them to level up and ensuring everyone is working on the right priorities
• Design and build tests to understand how to optimize for LLMs and own LLM optimization/AEO
• Design and build SEO tests to understand how to improve performance
• Drive A/B testing and CRO in your verticals
• Manage cross‑functional partnerships with conflicting priorities to maintain a productive workflow across all teams
• Develop new ways to generate uniquely valuable data to set our content clearly above the competition
• Defend content quality standards against revenue and productivity pressures
• Get things done: identify and remove roadblocks for your team, dig in and work alongside them when necessary. Be the person who makes things happen.
• Drive bottom‑line revenue in your verticals
• Rely solely on publicly defensible white‑hat SEO

Qualifications:

• 8+ years of experience in SEO with at least 3 years in a managerial role
• Experience at an in‑house SEO role in publishing or other content focused site
• Experience designing SEO tests
• Experience with LLM optimization/AEO

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