SEO & Digital Advertising Leader — ROI Focused

Dahl Integration Marketing; Indiana (PA); On-site; USD 28,000 - 41,000; Full time

Job summary

Dahl Integration Marketing is seeking an experienced SEO and Digital Advertising Expert to lead our search and paid media initiatives. You will craft content strategy, execute campaigns across Facebook, Google, Yahoo and Bing, and drive measurable ROI with analytics-driven decisions.

Ideal candidates are fast learners, hands-on executors, and comfortable working with landing pages, bid management tools, and content optimization. Compensation starts at $25/hour with growth as you prove impact.

Qualifications

• Proven SEO experience is required.
• Proven advertising experience managing PPC campaigns across Facebook, Google, Yahoo and Bing.
• Strong understanding of performance marketing, conversion, and online customer acquisition.
• Experience with website analytics tools (Google Analytics, Omniture, WebTrends).
• Experience with bid management tools (Click Equations, Marin, Kenshoo, Search Ignite).
• Experience with A/B and multivariate experiments.
• Working knowledge of HTML, CSS, and JavaScript development.
• Up-to-date with latest SEO/SEM trends.

Responsibilities

• Execute tests, analyze data, identify trends to maximize ROI in paid search campaigns.
• Track, report, and analyze website analytics and PPC campaigns.
• Manage campaign expenses and budgeting.
• Optimize copy and landing pages for SEM.
• Conduct keyword discovery and optimization.
• Implement SEO recommendations and link-building strategies.
• Collaborate with development to implement SEO best practices.
• Coordinate with editorial/marketing for SEO in content creation.

Skills

SEO experience

PPC campaigns

Performance marketing

Web analytics

Bid management tools

A/B testing

HTML/CSS/JS basics

Industry trends

Education

BS/MS in a quantitative field

Tools

WordPress

Optimize Press

Infusionsoft

Job description

Dahl Integration Marketing is seeking an experienced SEO and Digital Advertising Expert to lead our search and paid media initiatives. You will craft content strategy, execute campaigns across Facebook, Google, Yahoo and Bing, and drive measurable ROI with analytics-driven decisions.

Ideal candidates are fast learners, hands-on executors, and comfortable working with landing pages, bid management tools, and content optimization. Compensation starts at $25/hour with growth as you prove impact.