SEO and Digital Advertising Expert

Dahl Integration Marketing; Indiana (PA); On-site; USD 28,000 - 41,000; Full time

Job summary

Dahl Integration Marketing is seeking an experienced SEO and Digital Advertising Expert to lead our search and paid media initiatives. You will craft content strategy, execute campaigns across Facebook, Google, Yahoo and Bing, and drive measurable ROI with analytics-driven decisions.

Ideal candidates are fast learners, hands-on executors, and comfortable working with landing pages, bid management tools, and content optimization. Compensation starts at $25/hour with growth as you prove impact.

Qualifications

• Proven SEO experience is required.
• Proven advertising experience managing PPC campaigns across Facebook, Google, Yahoo and Bing.
• Strong understanding of performance marketing, conversion, and online customer acquisition.
• Experience with website analytics tools (Google Analytics, Omniture, WebTrends).
• Experience with bid management tools (Click Equations, Marin, Kenshoo, Search Ignite).
• Experience with A/B and multivariate experiments.
• Working knowledge of HTML, CSS, and JavaScript development.
• Up-to-date with latest SEO/SEM trends.

Responsibilities

• Execute tests, analyze data, identify trends to maximize ROI in paid search campaigns.
• Track, report, and analyze website analytics and PPC campaigns.
• Manage campaign expenses and budgeting.
• Optimize copy and landing pages for SEM.
• Conduct keyword discovery and optimization.
• Implement SEO recommendations and link-building strategies.
• Collaborate with development to implement SEO best practices.
• Coordinate with editorial/marketing for SEO in content creation.

Skills

SEO experience

PPC campaigns

Performance marketing

Web analytics

Bid management tools

A/B testing

HTML/CSS/JS basics

Industry trends

Education

BS/MS in a quantitative field

Tools

WordPress

Optimize Press

Infusionsoft

Job description

SEO and Digital Advertising Expert Position

\"We are looking for a 'Wizard' SEO/Digital Advertising expert to manage all search engine optimization and digital marketing activities.\"

Eric Dahl

From The Desk Of Eric Dahl - Eugene, Oregon Here's What I'm Looking For and Not...

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.

You will also manage all digital marketing campaigns on Facebook, Twitter, LinkedIn, Google, Yahoo and Bing in order to maximize ROI.

Personally I work long hours, and I need someone who can help me implement my ideas, manage projects and communicate with clients.

Speed is very important to me. If you're a slow worker or a slow implementer or a slow learner – we simply won't be a good fit.

You'll have various tasks. I expect you to have a can do attitude. I can't stand complainers or those that talk a good game but nothing ever gets done. What I really want is someone who lets their work do the talking for them.

Some typical tasks you might do in a day (note: you don't need to know how to do all of these just yet, but must be willing to learn)...

• What You'll Be Doing:
• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion and optimization
• Research and implement search engine optimization recommendations
• Research and analyze competitor advertising links
• Develop and implement link building strategy
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• ... and much, much more. No two days will ever be the same.

Required Skills

• Proven SEO experience
• Proven advertising experience managing PPC campaigns across Facebook, Google, Yahoo and Bing.
• Solid understanding of performance marketing, conversion, and online customer acquisition
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Experience with A/B and multivariate experiments
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Up-to-date with the latest trends and best practices in SEO and SEM
• BS/MS degree in a quantitative, test-driven field

You need to be a hardworking, self-starter, who is coachable, dependable, determined, driven, accountable, tech savvy, and naturally obsessed with details.

Additional Requirements

# 1

Intermediate knowledge of internet marketing, tracking, conversions, sales funnels, sales copy, upsells, etc.

# 2

Intermediate knowledge of some of the tools we use... like WordPress, Optimize Press, Infusionsoft

# 3

Intermediate knowledge of ad creation, ad placement and ad management (i.e. banners, ppc, solo ads, etc).

Optional Skills (Not Required, But a Plus)

• Basic HTML / coding ability
• Photoshop
• A great eye for design

Compensation And Getting Paid

Right now work is assigned on a per project basis and as soon as part-time or full-time work is available (provided you've worked well with us so far) you'll be among the first people we contact. Rates average out to $25 an hour starting out. If you're starting out with fewer skills and learning as you go, compensation is going to be lower. The right person for this role will also deeply value the learning experience.