Digital Marketing Analyst

Clevermethod; New York, Buffalo (NY, NY); On-site; USD 60,000 - 95,000; Full time

Job summary

Clevermethod is seeking a Digital Marketing Analyst in New York to blend analytics with creative strategies for SEO, SEM, and content campaigns. You’ll drive measurable results for clients through data-driven insights and hands-on optimization.

You will own keyword research, ROI-focused paid search, and reporting, collaborating across teams to deliver integrated digital marketing solutions for diverse industries.

Qualifications

• 2–3 years of experience in digital marketing, with proven SEO/SEM expertise.
• Strong skills in analytics and reporting (GA4, Tag Manager, Looker/Data Studio, etc.).
• Experience working directly in Paid platforms.
• Proficiency working with SEO tools and platforms
• Knowledge of content marketing and social media strategy
• Excellent communication and collaboration abilities.
• Passion for innovation and continuous learning.

Responsibilities

• Assess client digital ecosystems (websites, apps, and related platforms) and provide tailored recommendations to improve performance.
• Create and implement cutting-edge SEO/SEM strategies to drive visibility, traffic, and conversions.
• Perform keyword research, competitor analysis, and market research to inform campaign strategies.
• Create, manage, and optimize paid search campaigns (Google Ads, Bing Ads) to maximize ROI.
• Monitor industry developments in search algorithms, tools, and trends to ensure clients remain competitive.
• Work in platforms like Google and Microsoft Ads.
• Set up and manage tracking with Google Analytics, Tag Manager, and other tools.
• Analyze traffic, conversion, and engagement data to measure campaign success.
• Deliver clear, actionable performance reports and recommendations.
• Collaborate on Paid & Organic content strategies that align with client goals.
• Contribute to blogs, social media, and digital campaign copy.
• Support social media strategy and execution to build engagement.
• Experience working in Meta Ads Manager; setting up campaigns, tracking conversions, etc.
• Serve as a trusted advisor on digital marketing best practices.
• Partner with team members to deliver integrated solutions.
• Identify opportunities to optimize performance and grow client success.

Skills

SEO

SEM

Analytics

Reporting

Paid search

Google Ads

Bing Ads

GA4

Tag Manager

Content marketing

Social media strategy

Communication

Tools

Looker Data Studio

GA4

Tag Manager

Google Ads

Bing Ads

Job description

We’re looking for a Digital Marketing Analyst with a strong background in SEO and SEM to join our team. This role is ideal for someone who blends analytical skills with creative thinking to drive measurable results for clients. If you’re passionate about search, content, and data-driven strategy, we’d love to hear from you.

RESPONSIBILITIES

Search Marketing (Primary Focus)

• Assess client digital ecosystems (websites, apps, and related platforms) and provide tailored recommendations to improve performance.
• Create and implement cutting-edge SEO/SEM strategies to drive visibility, traffic, and conversions.
• Perform keyword research, competitor analysis, and market research to inform campaign strategies.
• Create, manage, and optimize paid search campaigns (Google Ads, Bing Ads) to maximize ROI.
• Monitor industry developments in search algorithms, tools, and trends to ensure clients remain competitive.
• Work in platforms like Google and Microsoft Ads.

Analytics & Reporting

• Set up and manage tracking with Google Analytics, Tag Manager, and other tools.
• Analyze traffic, conversion, and engagement data to measure campaign success.
• Deliver clear, actionable performance reports and recommendations.

Content & Social Media Support

• Collaborate on Paid & Organic content strategies that align with client goals.
• Contribute to blogs, social media, and digital campaign copy.
• Support social media strategy and execution to build engagement.
• Experience working in Meta Ads Manager; setting up campaigns, tracking conversions, etc.

Client Collaboration

• Serve as a trusted advisor on digital marketing best practices.
• Partner with team members to deliver integrated solutions.
• Identify opportunities to optimize performance and grow client success.

What We’re Looking For

• 2–3 years of experience in digital marketing, with proven SEO/SEM expertise.
• Strong skills in analytics and reporting (GA4, Tag Manager, Looker/Data Studio, etc.).
• Experience working directly in Paid platforms.
• Proficiency working with SEO tools and platforms
• Knowledge of content marketing and social media strategy
• Excellent communication and collaboration abilities.
• Passion for innovation and continuous learning.

WHAT WE OFFER

• A collaborative, creative work environment that values innovation and growth.
• Opportunities to lead impactful projects and work with industry-leading clients.
• Competitive compensation, based on experience and skills.
• Professional development opportunities to keep your skills sharp and your career on track.