Director, Technical SEO & AI Search Programs

Apple Inc.; Cupertino (CA); On-site; USD 195,000 - 294,000; Full time

Benefits offered by this job

Discretionary bonuses or commissions

Apple stock programs

Medical and dental coverage

Retirement benefits

Discounted products and services

Education expense reimbursement

Relocation assistance

Job summary

Apple Inc. in Cupertino, CA is seeking a hands-on leader to build and mentor a high-performing Technical SEO Programs team. You will own the organic search strategy for Apple products across multiple digital platforms and guide projects from idea to production.

You will partner with content, marketing, product, and engineering, define long-term roadmaps for AI-enabled search experiences, and champion inclusive leadership while advancing a data-driven, UX-focused approach.

Qualifications

• 10+ years of SEO experience with a global brand or digital agency
• 4+ years of directly managing SEO, technical marketing, or program management teams
• Experience with AIO / GEO / AEO
• Solid track record of managing complex, time-critical technical projects
• In-depth knowledge of current SEO best practices across all major worldwide search engines
• Proficiency with SEO tools such as Google Search Console, Profound, seoClarity, Ahrefs, and Screaming Frog

Responsibilities

• Hire, coach, and develop technical SEO program managers by setting clear goals, sharing regular feedback, and building an inclusive culture that supports career growth and diverse perspectives
• Define and own Apple's long-term roadmap for technical SEO, AI search, and agentic commerce, including prioritizing the feature backlog and guiding projects with developer teams from idea to production
• Partner with content, marketing, product, and engineering leaders to build SEO requirements into all digital efforts and product launches
• Lead the working group that sets shared processes and cross-functional operational standards for future platforms
• Oversee monitoring, analysis, and reporting on SEO performance, AI search trends, and agentic commerce developments, and make data-driven decisions that shape broader search strategy; champion on-page experiences grounded in UX/UI best practices
• Manage executive relationships within Apple and externally with search engines and AI platform providers

Skills

SEO experience

Team management

AIO / GEO / AEO

Project management

Cross-functional collaboration

Tools

Google Search Console

Profound

seoClarity

Ahrefs

Screaming Frog

Job description

Apple Inc. in Cupertino, CA is seeking a hands-on leader to build and mentor a high-performing Technical SEO Programs team. You will own the organic search strategy for Apple products across multiple digital platforms and guide projects from idea to production.

You will partner with content, marketing, product, and engineering, define long-term roadmaps for AI-enabled search experiences, and champion inclusive leadership while advancing a data-driven, UX-focused approach.