Content SEO Program Manager - Cupertino

Apple Inc.; Cupertino (CA); On-site; USD 150,000 - 226,000; Full time

Benefits offered by this job

Medical and dental coverage

Retirement benefits

Stock options / RSUs

Tuition reimbursement

Relocation assistance

Job summary

Apple Inc. is seeking an SEO Program Manager to lead content optimization across Apple’s digital ecosystem. You will own content strategies, run keyword research, and coordinate with Marketing, Merchandising, Product Marketing, and Marcom to integrate SEO into product launches and campaigns.

The role emphasizes data-driven content, AI-powered search, and scalable optimization across multiple product lines. You will mentor teams and influence cross-functional decisions.

Qualifications

• 8+ years of hands-on SEO experience focused on content optimization.
• Independently owned an SEO content roadmap covering multiple product lines.
• Large-scale keyword research shaping content and site architecture decisions.
• Experience presenting SEO performance to senior stakeholders (Director level+).

Responsibilities

• Lead end-to-end SEO-led content programs with cross-functional dependencies.
• Carry out large-scale keyword research and content gap analyses across search engines and AI platforms.
• Develop strategies to optimize content for AI-powered search and semantic optimization.
• Produce briefs, guidelines, and documentation for cross-functional teams.

Skills

Content optimization

Keyword research

Cross-functional leadership

SEO strategy

AI-powered search

Tools

Google Search Console

Profound

seoClarity

Ahrefs

Screaming Frog

Job description

Cupertino, California, United States Corporate Functions

Imagine what you could do here! The people here at Apple don’t just create products — they build the kind of wonder that’s revolutionized entire industries. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.Here on the Apple Store Online team, we are responsible for Apple’s largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.As a SEO Program Manager focused on content, you'll shape how millions of people discover Apple across the world's most influential search platforms — traditional and AI-powered alike. You'll own content optimization strategy across multiple product lines, bringing together data, creativity, and cross-functional influence to ensure Apple's digital presence is as compelling as our products. If you're energized by the intersection of search science, storytelling, and scale, this role is built for you.

Description

We're seeking an SEO Program Manager to lead content optimization strategy across Apple's digital ecosystem. You'll run search-led programs from start to finish, from keyword research and content architecture through AI platform optimization. You'll work closely with the Commercial Marketing, Merchandising, Product Marketing, and Marcom teams.- Own and deliver content optimization roadmaps for multiple product lines, and create frameworks for solving complex, cross-functional challenges- Build data-driven content strategies that connect user intent, search demand, and business objectives across Apple's digital properties- Lead on-page optimization programs covering metadata strategy, content structure, internal linking, and semantic optimization- Work with cross-functional teams to build SEO into product launches, campaigns, and content initiatives at scale

Responsibilities

• Lead end-to-end program management of SEO-led content initiatives with significant scope and cross-functional dependencies
• Carry out large-scale keyword research and content gap analyses across traditional search engines and AI platforms (ChatGPT, Gemini, Perplexity)
• Build strategies to optimize content for AI-powered search, including entity and semantic optimization
• Produce content briefs, guidelines, and documentation that help cross-functional teams create search-friendly content at scale
• Track, analyze, and report on content performance using search analytics and user behavior data, and turn insights into prioritized recommendations
• Train and mentor team members on content SEO best practices and emerging AI optimization strategies

Minimum Qualifications

• 8+ years of hands-on SEO experience with a clear focus on content optimization
• Has independently owned an SEO content roadmap covering multiple product lines or business segments at the same time
• Has carried out and delivered large-scale keyword research projects that directly shaped content production or site architecture decisions
• Has presented SEO performance reports or strategy recommendations to senior stakeholders (Director level or above)

Preferred Qualifications

• Has published or shipped content built specifically for AI-powered search surfaces
• Experience managing SEO across multiple markets, locales, or languages for a product or brand with a global web presence
• Experience embedded in a product launch or campaign team, with SEO built in from brief to publish
• Proficiency with SEO / AIO tools such as Google Search Console, Profound, seoClarity, Ahrefs, and Screaming Frog

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $149,700 and $225,600, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You’ll find that idea reflected in everything here — in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.
Learn about accessibility in Apple’s workplace
Learn about reasonable accommodations for job applicants

Apple accepts applications to this posting on an ongoing basis.