SEO Content Manager

Coursera Inc.; Northern (KY); Hybrid; USD 106,000 - 133,000; Full time

Job summary

Coursera Inc. is seeking an experienced data-driven SEO Content Manager to drive performance across the organization.

You’ll work with content managers, editors, and the core SEO team to combine strategy, hands-on content creation, and data-driven decisions to grow our Strategic Content portfolio. You’ll create compelling SEO/AEO/GEO-optimized content that serves business goals and engages users, using data analysis, competitive research, and collaboration across teams to identify opportunities

Qualifications

• 5+ years of SEO content management in a mid- to large-scale consumer-facing business.
• Experience managing large content portfolios and SEO optimization projects.
• Experience developing content for AEO/GEO strategies.
• Ability to translate data insights into actionable content decisions.
• Strong writing and editorial experience with SEO best practices.

Responsibilities

• Performance manage the Strategic Content portfolio to defend and grow traffic and engagement.
• Analyze content performance using multiple data sources to identify opportunities.
• Translate data insights into actionable content strategies and recommendations.
• Execute new content initiatives based on evolving search landscape and opportunities.
• Apply storytelling and customer empathy to create high-quality, SEO-optimized content.
• Maximize content leverage across teams and channels to drive value beyond organic search.

Skills

SEO content management

Data analysis

Editorial writing

AEO/GEO optimization

Cross-functional collaboration

Tools

Google Search Console

SEMRush

Ahrefs

SQL

Tableau

Looker

Job description

Coursera and Udemy are now one company, bringing together two mission-driven brands to create the world’s most powerful platform for turning learning into progress. Together, we help more than 300 million learners and 12,000+ enterprise customers build the skills they need for a world being reshaped by AI. Read more about the combined company by visiting our blog ...

AI is transforming how people learn, work, and grow, and the need for new skills has never been greater. Coursera brings trusted content and credentials from leading university and industry partners, while Udemy brings a dynamic skills marketplace and global network of real-world experts. By combining these strengths, we can connect more people and organizations to the skills they need, when they need them.

Shape what comes next

By joining our team, you’ll have the opportunity to reshape how the world learns and applies skills—and help millions of people participate in the new economy. Bring your ideas, expertise, and perspective to meaningful work that can make a difference at global scale.

Job Overview:

We are seeking an experienced data-driven content professional for the role of SEO Content Manager to drive performance and innovation across our organization. This role will work alongside other content managers, editors, and the core SEO team. You’ll combine content strategy, hands-on content creation, AEO/GEO content expertise, and data-driven decision-making to grow and optimize our Strategic Content portfolio. This work will be done in collaboration with other organic acquisition channels, including social media and YouTube. The ideal candidate will be an analytical thinker with experience developing compelling editorial and executing scalable cross-functional initiatives that maximize leverage and drive content excellence and business growth.

To be successful in this role, you’ll excel at creating compelling, SEO/AEO/GEO-optimized contentthat serves both SEO and business objectives while genuinely engaging users. You will use data analysis, competitive research, strategic thinking, and creativity to identify optimization opportunities and content gaps. You will also collaborate across teams and find opportunities for innovation, experimentation, and leverage to maximize your impact.

Responsibilities:

• Performance manage the Strategic Content portfolio to defend and grow traffic and engagement.
• Analyze content performance and optimization efforts using multiple data sources and visualization tools to identify & action opportunities.
• Translate data insights into actionable content strategies and recommendations.
• Execute new content initiatives based on the evolving search landscape and emerging AEO/GEO opportunities.
• Apply storytelling expertise and deep customer empathy to create high-quality, SEO-optimized content in a variety of formats that aligns with the company's strategic goals and engages our target audience.
• Maximize strategic content leverage across teams, channels, and initiatives, ensuring content drives value beyond organic search.

Basic Qualifications:

• 5+ years of SEO content management experience in a mid- to large-scale consumer-facing business
• Demonstrated experience working on large-scale content portfolios and SEO optimization projects
• Demonstrated experience developing and optimizing content for AEO/GEO
• Proven ability to perform actionable analyses and translate data insights into strategic content decisions
• Demonstrated writing and editorial experience, with a deep understanding of SEO principles and best practices

Preferred Qualifications:

• Strong understanding of SEO principles, keyword optimization, and content performance metrics
• Familiarity with content management systems and editorial workflows
• Experience with video-first SEO, LLM optimization, and emerging search technologies
• Experience with SEO and analytics tools and visualization platforms (e.g., Google Search Console, SEMRush, Ahrefs, SQL, Tableau, Looker)
• Experience working in global organizations and supporting international SEO initiatives
• Background in education or career development content

If this opportunity interests you, you might like these courses on Coursera:

This role is available in the following US Pay Zones:

US Zone 3: $114,400 - $143,000

US Zone 4: $106,400 - $133,000

At Coursera, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones. Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are.

• Zone 1 - San Francisco Bay Area only
• Zone 2 - New York City Metro and Seattle Metro
• Zone 3 - CA (outside of SF Bay Area), CO, CT, DC, GA, IL, MA, MD, NY/NJ (outside of NYC Metro), OR, RI, TX, VA, WA (outside of Seattle Metro)
• Zone 4 - All other US locations not listed in Zones 1–3

Posting Date: 24th September 2026

Application Window:

We anticipate the application window will be open until 23rd October 2026. Based on business needs, this opportunity may remain posted beyond or closed before the anticipated application window.

To protect against recruitment fraud, Coursera + Udemy recruiters only communicate via official coursera.org/udemy.com email addresses and never through personal accounts. We do not accept resumes via email or social media; please submit all applications directly through our careers page.

If you encounter suspicious recruitment activity, please report it via our Fraudulent Activity Submission Form.
Coursera is an Equal Opportunity Employer committed to building a welcoming and inclusive workplace. We consider all qualified applicants without regard to legally protected characteristics and provide reasonable accommodations upon request at [e-mail].

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Coursera’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.