Senior SEO Manager

udemy; United States; On-site; USD 138,000 - 190,000; Full time

Job summary

Coursera + Udemy is seeking a Senior SEO Manager to drive organic growth across search engines, AI search experiences, and discovery platforms. You will own SEO strategy for key platform areas, collaborating with Marketing, Product, Engineering, and Content to improve discoverability, engagement, and learner conversion.

You will balance strategic thinking with hands-on execution, scaling impact through content, technical improvements, and cross-functional collaboration across the global Coursera

Qualifications

• 7+ years of experience managing SEO programs for large-scale sites or platforms.
• Experience leading technical SEO initiatives with engineering teams.
• Experience using SEO/data platforms to analyze performance and opportunities.
• Proven ability to influence cross-functional stakeholders and drive measurable SEO impact.

Responsibilities

• Define and execute SEO and organic discovery strategies across web, AI search, and emerging platforms for key areas of the Coursera platform
• Prioritize and execute SEO roadmap, driving content, technical, and programmatic SEO initiatives with measurable impact
• Partner with SEO Content, organic social, and paid media to optimize and scale discovery, aligned to user intent and business goals
• Act as SEO SME, partnering with cross-functional teams to drive best practices across marketing, product, and content
• Lead technical SEO initiatives (indexing, site performance, structured data, crawl optimization) and measure impact with Product/Engineering
• Establish reporting to track visibility, traffic, engagement, and conversion, and share insights with stakeholders

Skills

SEO strategy planning

Technical SEO leadership

Cross-functional collaboration

Influence and stakeholder engagement

Tools

Google Search Console

Screaming Frog

Ahrefs

Semrush

Looker

Tableau

Google Analytics

Job description

About Coursera + Udemy

Coursera and Udemy are now one company, bringing together two mission-driven brands to create the world’s most powerful platform for turning learning into progress. Together, we help more than 300 million learners and 12,000+ enterprise customers build the skills they need for a world being reshaped by AI. Read more about the combined company by visiting our blog.

Why join us now?

AI is transforming how people learn, work, and grow, and the need for new skills has never been greater. Coursera brings trusted content and credentials from leading university and industry partners, while Udemy brings a dynamic skills marketplace and global network of real-world experts. By combining these strengths, we can connect more people and organizations to the skills they need, when they need them.

Shape what comes next

By joining our team, you’ll have the opportunity to reshape how the world learns and applies skills—and help millions of people participate in the new economy. Bring your ideas, expertise, and perspective to meaningful work that can make a difference at global scale.

Job Overview:

The Marketing team connects the world to lifelong transformative learning and shapes global conversations on the future of education and work. Spanning Growth, Consumer Marketing, Enterprise Marketing, Brand & Creative, the team is focused on expanding Coursera’s reach, attracting new learners and enterprise customers, and building a lifecycle marketing system that supports learners throughout their careers.

As a Senior SEO Manager, you will contribute to organic growth by increasing Coursera’s visibility across search engines, AI-powered search experiences, and emerging discovery platforms. You will own and evolve SEO strategy for key areas of Coursera’s platform, collaborating with cross-functional teams to improve discoverability, engagement, and conversion throughout the learner journey.

You will act as an SEO subject matter expert, partnering across Marketing, Product, Engineering, and Content to influence strategy and execution. This role requires a balance of strategic thinking and hands-on execution, with an emphasis on scaling impact through content, technical improvements, and cross-functional collaboration.

Responsibilities:

• Define and execute SEO and organic discovery strategies across web, AI search, and emerging platforms for key areas of the Coursera platform
• Prioritize and execute SEO roadmap, driving content, technical, and programmatic SEO initiatives with measurable impact
• Partner with the SEO Content team, organic social, and paid media to optimize and scale discovery, aligned to user intent and business goals
• Act as an SEO subject matter expert, partnering with cross-functional teams to drive adoption of best practices across marketing, product, and content work-streams
• Lead technical SEO initiatives (indexing, site performance, structured data, crawl optimization) and measure impact, partner with Product and Engineering teams to incorporate SEO into platform development, site architecture, and user experience
• Establish reporting to track visibility, traffic, engagement, and conversion, and communicate insights to stakeholders

Basic Qualifications:

• 7+ years of experience managing SEO programs in-house for large-scale websites, marketplaces, or platforms
• Experience leading technical SEO initiatives in partnership with engineering teams
• Experience using SEO & data platforms (e.g., Google Search Console, Screaming Frog, Ahrefs, Semrush, Looker, Tableau, Google Analytics) to analyze performance and identify opportunities
• Demonstrated history of influencing cross-functional stakeholders and driving measurable impact through SEO initiatives

Preferred Qualifications:

• Experience optimizing for additional discovery surfaces beyond web search (e.g., app stores, social platforms, or marketplaces)
• Experience using AI-driven search tools and methods for analysis and optimization (e.g.: Profound, Promptwatch)
• Experience driving SEO strategies for large content catalogs or programmatic page generation
• Experience optimizing international or multi-language websites, including localization strategy and regional search considerations
• Experience partnering with product, content, or growth teams to integrate SEO into roadmaps and workflows
• Experience using data tools or languages (e.g., SQL, Python, BI tools) to support analysis and experimentation

If this opportunity interests you, you might like these courses on Coursera:

• Marketing Analytics
• The Power of Team Culture
• Learning How to Learn

This role is available in the following US Pay Zones:

US Zone 2: $149,600 to $187,000

US Zone 3: $138,800 to $173,500

US Zone 4: $129,200 to $161,500

At Coursera, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones. Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are.

US Pay Zones:

• US-Z1: Bay Area
• US-Z2: NYC and Seattle Metro
• US-Z3: CA, WA, NY, NJ, CO, CT, DC, GA, IL, MA, MD, OR, RI, TX, VA
• US-Z4: AK, AZ, DE, FL, HI, ID, IN, IA, KS, KY, MI, MN, MO, MT, NC, NV, NH, OH, OK, PA, SC, TN, UT, VT, WI

For more information about how Coursera collects and uses your personal information, please see our Coursera + Udemy Global Applicant Privacy Notice.

To protect against recruitment fraud, Coursera + Udemy recruiters only communicate via official coursera.org/udemy.com email addresses and never through personal accounts. We do not accept resumes via email or social media; please submit all applications directly through our careers page.

If you encounter suspicious recruitment activity, please report it via our Fraudulent Activity Submission Form.

Coursera is an Equal Opportunity Employer committed to building a welcoming and inclusive workplace. We consider all qualified applicants without regard to legally protected characteristics and provide reasonable accommodations upon request at [e-mail].