Senior Integrated Campaign Manager New

Coursera Inc.; Northern (KY); Hybrid; USD 129,000 - 174,000; Full time

Benefits offered by this job

Health benefits

RSU equity programs

Global perks

Job summary

Coursera, a globally distributed learning platform, is seeking an experienced Lifecycle Marketing professional to lead go-to-market for new content launches. You’ll partner with cross-functional teams to define success metrics, size impact, and own the end-to-end GTM plan from launch to renewal.

You’ll manage multi-channel campaigns across On-Platform Marketing, CRM, and Paid Media, coordinating with Content, Category Management, and Product to maximize learner value and business outcomes.

Qualifications

• 8+ years in integrated or campaign marketing, ideally for a D2C content or subscription business.
• Proven history owning cross-channel campaigns from planning to revenue/engagement outcomes.
• Experience coordinating across creative, channel, product, and data teams.
• Strong analytical skills to size campaign impact and inform initiatives.
• Experience marketing new content or product launches with cross-brand exposure.

Responsibilities

• Define success metrics and size impact before launch, guiding scope and timelines.
• Sequence launches toward clear business goals with justified strategy.
• Convert goals into campaign briefs for coordinated multi-channel execution.
• Orchestrate On-Platform Marketing, CRM, Paid Media, and Product teams around a plan.
• Track outcomes with Data Science and feed results into quarterly planning.

Skills

Integrated marketing

Campaign calendars

Cross-functional

Data analysis

Content launches

Multi-brand

Job description

Coursera and Udemy are now one company, bringing together two mission-driven brands to create the world’s most powerful platform for turning learning into progress. Together, we help more than 300 million learners and 12,000+ enterprise customers build the skills they need for a world being reshaped by AI. Read more about the combined company by visiting our blog .

AI is transforming how people learn, work, and grow, and the need for new skills has never been greater. Coursera brings trusted content and credentials from leading university and industry partners, while Udemy brings a dynamic skills marketplace and global network of real-world experts. By combining these strengths, we can connect more people and organizations to the skills they need, when they need them.

Shape what comes next

By joining our team, you’ll have the opportunity to reshape how the world learns and applies skills—and help millions of people participate in the new economy. Bring your ideas, expertise, and perspective to meaningful work that can make a difference at global scale.

Coursera + Udemy lets you choose the best way to work, whether it’s from home, an office, or a collaboration space. We’re a globally distributed team that comes together intentionally for collaboration, complex problem-solving, and key milestones - creating opportunities for teams to come together. If you’re ready to make a global impact, help scale unique products across Coursera + Udemy, and grow your career, apply below.

About this role:

Within our Consumer organization, you'll drive end-to-end go-to-market strategy for Coursera's key new content launches. The Lifecycle Marketing team converts owned demand into revenue and maximizes learner lifetime value by connecting new content, promotions, and seasonal moments into coordinated campaigns that progress learners from first purchase through renewal. You'll partner with cross-functional stakeholders to define success metrics, size expected impact, build the GTM plan, and own the execution and results. In this role, you'll make the scope and timeline calls that keep campaigns moving while remaining accountable for the business outcomes each campaign delivers.

Campaign Management

Core responsibility for planning and executing end-to-end GTM strategies for content launches.

Critical for orchestrating coordinated multi-channel strategy across on-platform, CRM, and paid media.

Campaign Planning

Fundamental for developing comprehensive launch strategies with coordinated resources and milestones.

What you'll be doing:

• Define what success looks like before launch by setting clear success metrics and sizing expected impact, then make recommendations on scope and timeline tradeoffs when stakeholder inputs conflict.
• Treat each content launch as a business outcome, not a scheduling exercise—sequence launches against clear business goals and explain the strategic reasoning behind each campaign structure.
• Convert business goals into campaign briefs scoped appropriately for content value and category, enabling creative, channel, and lifecycle teams to execute coordinated multi-channel strategies.
• Orchestrate On-Platform Marketing, CRM, Paid Media, and Product teams around a single launch plan while partnering closely with Content and Category Management to ensure proper market positioning.
• Track what each content launch is built to drive, partner with Data Science to measure outcomes, and feed results into quarterly planning cycles.

Qualifications:

• Experience with 8+ years in integrated marketing, campaign marketing, or partner marketing, ideally for a D2C content or subscription business.
• Demonstrated history of owning cross-channel campaign calendars end-to-end, from on-time delivery through the revenue or engagement outcomes each campaign is built to drive.
• Experience coordinating across creative, channel, product, and data teams to align them around a single launch plan.
• Background in analytical work, including sizing campaign impact and using analysis to prioritize the next cycle's initiatives.
• Experience marketing new content, courses, or product launches alongside promotional campaigns.
• Demonstrated history of operating across multiple brands or platforms simultaneously.

Compensation

This role is available in the following US Pay Zones:
US Zone 3: $139,000 - $173,500

US Zone 4: $129,000 - $161,500
At Coursera, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones. Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are.

• US-Z1: Bay Area
• US-Z2: NYC and Seattle Metro
• US-Z3: CA, WA, NY, NJ, CO, CT, DC, GA, IL, MA, MD, OR, RI, TX, VA
• US-Z4: AK, AZ, DE, FL, HI, ID, IN, IA, KS, KY, MI, MN, MO, MT, NC, NV, NH, OH, OK, PA, SC, TN, UT, VT, WI

Application Window:

Posting Date: September 23, 2026.

We anticipate the application window will be open until October 7, 2026. Based on business needs, this opportunity may remain posted beyond or closed before the anticipated application window.

Coursera is an Equal Opportunity Employer committed to building a welcoming and inclusive workplace. We consider all qualified applicants without regard to legally protected characteristics and provide reasonable accommodations upon request at [e-mail].

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Coursera’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.