Senior Integrated Campaign Manager

Coursera; United States; Hybrid; USD 129,000 - 174,000; Full time

Job summary

Coursera + Udemy is seeking an experienced Lifecycle Marketing leader to drive end-to-end go-to-market strategies for new content launches. You’ll coordinate cross-functional teams across On-Platform Marketing, CRM, paid media, and Product to execute a unified launch plan and measure business outcomes.

You’ll own metrics, sizing, and timelines, ensuring campaigns align with content value and category strategy across multiple brands and platforms.

Qualifications

• 8+ years in integrated marketing, campaign marketing, or partner marketing for a D2C content or subscription business.
• Owns cross-channel campaign calendars end-to-end with on-time delivery and revenue/engagement outcomes.
• Experience coordinating across creative, channel, product, and data teams around a single launch plan.
• Background in analytical work: sizing campaign impact and prioritizing next initiatives.
• Experience marketing new content, courses, or product launches with promotional campaigns.
• Proven track record operating across multiple brands or platforms simultaneously.

Responsibilities

• Define success metrics and sizing for each launch; advise on scope and timeline tradeoffs when inputs clash.
• Treat content launches as business outcomes; sequence launches to meet goals and explain strategic reasoning.
• Convert business goals into campaign briefs for creative, channel, and lifecycle teams to execute multi-channel strategies.
• Orchestrate On-Platform Marketing, CRM, Paid Media, and Product around a single launch plan with Content and Category Management alignment.
• Track launches, partner with Data Science to measure outcomes, and feed results into quarterly planning.

Skills

Campaign Management

Cross-Channel Marketing

Campaign Planning

Job description

About Coursera + Udemy

Coursera and Udemy are now one company, bringing together two mission-driven brands to create the world’s most powerful platform for turning learning into progress. Together, we help more than 300 million learners and 12,000+ enterprise customers build the skills they need for a world being reshaped by AI. Read more about the combined company by visiting our blog.

Why join us now?

AI is transforming how people learn, work, and grow, and the need for new skills has never been greater. Coursera brings trusted content and credentials from leading university and industry partners, while Udemy brings a dynamic skills marketplace and global network of real-world experts. By combining these strengths, we can connect more people and organizations to the skills they need, when they need them.

Shape what comes next

By joining our team, you’ll have the opportunity to reshape how the world learns and applies skills—and help millions of people participate in the new economy. Bring your ideas, expertise, and perspective to meaningful work that can make a difference at global scale.

Coursera + Udemy lets you choose the best way to work, whether it’s from home, an office, or a collaboration space. We’re a globally distributed team that comes together intentionally for collaboration, complex problem-solving, and key milestones — creating opportunities for teams to come together. If you’re ready to make a global impact, help scale unique products across Coursera + Udemy, and grow your career, apply below.

About this role:

Within our Consumer organization, you'll drive end-to-end go-to-market strategy for Coursera's key new content launches. The Lifecycle Marketing team converts owned demand into revenue and maximizes learner lifetime value by connecting new content, promotions, and seasonal moments into coordinated campaigns that progress learners from first purchase through renewal. You'll partner with cross-functional stakeholders to define success metrics, size expected impact, build the GTM plan, and own the execution and results. In this role, you'll make the scope and timeline calls that keep campaigns moving while remaining accountable for the business outcomes each campaign delivers.

About your skills:

Campaign Management

Core responsibility for planning and executing end-to-end GTM strategies for content launches.

Cross-Channel Marketing

Critical for orchestrating coordinated multi-channel strategy across on-platform, CRM, and paid media.

Campaign Planning

Fundamental for developing comprehensive launch strategies with coordinated resources and milestones.

What you'll be doing:

• Define what success looks like before launch by setting clear success metrics and sizing expected impact, then make recommendations on scope and timeline tradeoffs when stakeholder inputs conflict.
• Treat each content launch as a business outcome, not a scheduling exercise—sequence launches against clear business goals and explain the strategic reasoning behind each campaign structure.
• Convert business goals into campaign briefs scoped appropriately for content value and category, enabling creative, channel, and lifecycle teams to execute coordinated multi-channel strategies.
• Orchestrate On-Platform Marketing, CRM, Paid Media, and Product teams around a single launch plan while partnering closely with Content and Category Management to ensure proper market positioning.
• Track what each content launch is built to drive, partner with Data Science to measure outcomes, and feed results into quarterly planning cycles.

Qualifications:

• Experience with 8+ years in integrated marketing, campaign marketing, or partner marketing, ideally for a D2C content or subscription business.
• Demonstrated history of owning cross-channel campaign calendars end-to-end, from on-time delivery through the revenue or engagement outcomes each campaign is built to drive.
• Experience coordinating across creative, channel, product, and data teams to align them around a single launch plan.
• Background in analytical work, including sizing campaign impact and using analysis to prioritize the next cycle's initiatives.
• Experience marketing new content, courses, or product launches alongside promotional campaigns.
• Demonstrated history of operating across multiple brands or platforms simultaneously.

Compensation

This role is available in the following US Pay Zones:
US Zone 3: $139,000 - $173,500

US Zone 4: $129,000 - $161,500
At Coursera, we offer competitive, zone-based pay aligned to your location, experience, and role level across four U.S. pay zones. Our total rewards package goes beyond salary, with comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks designed to help you grow and thrive wherever you are.

US Pay Zones:

• US-Z1: Bay Area
• US-Z2: NYC and Seattle Metro
• US-Z3: CA, WA, NY, NJ, CO, CT, DC, GA, IL, MA, MD, OR, RI, TX, VA
• US-Z4: AK, AZ, DE, FL, HI, ID, IN, IA, KS, KY, MI, MN, MO, MT, NC, NV, NH, OH, OK, PA, SC, TN, UT, VT, WI

Application Window:

Posting Date: September 23, 2026.

We anticipate the application window will be open until October 7, 2026. Based on business needs, this opportunity may remain posted beyond or closed before the anticipated application window.

For more information about how Coursera collects and uses your personal information, please see our Coursera + Udemy Global Applicant Privacy Notice.

To protect against recruitment fraud, Coursera + Udemy recruiters only communicate via official coursera.org/udemy.com email addresses and never through personal accounts. We do not accept resumes via email or social media; please submit all applications directly through our careers page.

If you encounter suspicious recruitment activity, please report it via our Fraudulent Activity Submission Form.
Coursera is an Equal Opportunity Employer committed to building a welcoming and inclusive workplace. We consider all qualified applicants without regard to legally protected characteristics and provide reasonable accommodations upon request at [e-mail].