SEO & Analytics Strategist

Tarrant County College District (TCCD); Texas; On-site; USD 56,000 - 69,000; Full time

Job summary

Tarrant County College District (TCCD) is seeking an Analyst, SEO and Analytics to lead SEO initiatives and analytics across all digital platforms. The role focuses on visibility, performance, and data-driven optimization of the college’s online presence.

Primary duties include strategizing SEO, analyzing campaigns, and reporting insights to stakeholders, while collaborating with editors and developers to implement best practices.

Qualifications

• Bachelor’s degree and 3 years’ working experience related to the Essential Performance Requirements.
• Experience with Google Analytics and Google Tag Manager preferred.
• Experience in a higher education or large public institution preferred.
• Current certification in Google Analytics, SEO, or related area preferred.
• Strong knowledge of HTML, CSS, and JavaScript for SEO and analytics tracking.

Responsibilities

• Develops and executes comprehensive SEO strategies to increase visibility and traffic across TCC digital presences.
• Analyzes digital data and metrics to evaluate the effectiveness of online campaigns, content performance, and user experience.
• Collaborates with content editors and developers to implement SEO best practices across digital presences.
• Oversees the implementation and optimization of web analytics tools, including Google Analytics and Google Tag Manager.
• Prepares reports and dashboards to communicate insights, performance trends, and optimization recommendations to stakeholders.
• Conducts keyword research, competitive analysis, and content gap analysis.
• Ensures TCC digital presences meet accessibility standards, user experience benchmarks, and SEO compliance.
• Supports the Digital Strategy department by providing data-informed strategies to meet outlined digital objectives.

Skills

SEO

Data analysis

Communication

Interpersonal relationships

Education

Bachelor’s degree

Certification in GA/SEO

Tools

Google Analytics

Google Tag Manager

BrightEdge

Looker Studio

Job description

Tarrant County College District (TCCD) is seeking an Analyst, SEO and Analytics to lead SEO initiatives and analytics across all digital platforms. The role focuses on visibility, performance, and data-driven optimization of the college’s online presence.

Primary duties include strategizing SEO, analyzing campaigns, and reporting insights to stakeholders, while collaborating with editors and developers to implement best practices.