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SEO Analyst

Paramount Global

New York (NY)

On-site

USD 63,000 - 84,000

Full time

18 days ago

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Job summary

An established industry player is seeking a dynamic SEO Analyst to enhance their digital presence. In this pivotal role, you will leverage your expertise in SEO strategies to optimize multiple sites, ensuring they attract and engage target audiences effectively. You will perform keyword research, conduct on-page and technical audits, and collaborate with diverse teams to refine content strategies. This role offers an exciting opportunity to stay at the forefront of SEO trends, particularly the evolving impact of AI on search. Join a forward-thinking company that values innovation and teamwork!

Benefits

Medical Insurance
Dental Insurance
Vision Insurance
401(k) Plan
Life Insurance
Disability Benefits
Tuition Assistance
Paid Time Off

Qualifications

  • 4+ years of SEO experience with proven success in optimizing multiple sites.
  • Strong knowledge of SEO processes and search engine algorithms.

Responsibilities

  • Perform day-to-day SEO operations including keyword research and audits.
  • Collaborate with internal teams to improve SEO tactics and content strategy.

Skills

SEO Strategies
Keyword Research
On-page Auditing
Technical Auditing
Communication Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Google Search Console
SEO Crawlers
Keyword Tools

Job description

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This range is provided by Paramount Global. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$63,000.00/yr - $84,000.00/yr

The SEO Analyst will apply effective SEO strategies to ensure we attract and engage our target audience and convert visitors into customers for our portfolio of sites. This role will work primarily with our (News & Sports) sites.

Successful candidates will have proven success working with, and optimizing, multiple sites.

Primary Responsibilities

  • Perform day-to-day SEO operations including keyword research, on page auditing, and technical auditing
  • Continually audit and, working with the (News/Sports) SEO Director and editorial teams, creatively adjust content strategy to maximize quality, converting traffic
  • Use SEO tools effectively to identify opportunities
  • Monitor SEO performance against agreed upon KPIs
  • Provide reports to demonstrate success of SEO strategies
  • Collaborate with internal teams - Product, Editorial, etc. to improve effectiveness of SEO tactics
  • Stay up-to-date on SEO industry trends/news, especially the impact of AI on search, and how best to prepare for and generate traffic within AI on and off Google

Basic Qualifications

  • 4+ years of experience within an SEO role
  • Strong knowledge of SEO standard processes, search engine algorithms, and SEO tools
  • Experience working with SEO tools - crawlers, GSC, competitive analysis, keyword tools, etc
  • Excellent verbal and written communication skills
  • Ideally, experience with news SEO - Google News / Discover / Bing News
  • Experience with App store / Google Play Store optimization a plus
  • Ability to work collaboratively with cross-functional teams

CBS Sports, a year-round leader in cross-platform sports coverage, broadcasts a portfolio of events on the CBS Television Network, including THE NFL ON CBS; college football, including the Big Ten ON CBS; college basketball, including the NCAA Division I Men's Basketball Championship; golf, including The Masters, PGA Championship and PGA TOUR; soccer, including the UEFA Champions League and NWSL; and CBS SPORTS SPECTACULAR.

In addition, the division includes CBS SPORTS NETWORK, the 24-hour cable home of CBS Sports which televises live sports programming throughout the year, including college football and basketball games, UEFA Champions League and Europa League action, Italy's Serie A matches, Concacaf national team competitions, as well as a full slate of original programming and studio coverage.

CBS Sports also delivers an extensive lineup of global soccer coverage on Paramount+, including every UEFA club competition match, all Serie A matches as well as Concacaf national team competitions, and produces INSIDE THE NFL for Paramount+. CBS Sports Digital's multi-platform offerings include CBSSports.com and the CBS Sports apps for mobile and connected TV devices; the 24/7 streaming sports news network CBS Sports HQ; 247Sports; MaxPreps; CBS Sports fantasy games; and SportsLine.

Additional Information

Hiring Salary Range: $63,000.00 - 84,000.00.

The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.

https://www.paramount.com/careers/benefits

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned.

Seniority level
  • Seniority level
    Mid-Senior level
Employment type
  • Employment type
    Full-time
Job function
  • Job function
    Information Technology
  • Industries
    IT Services and IT Consulting

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