SEO & AI Growth Lead for Shopify & E-Commerce

TP-Link NA

Irvine, Northern (CA, KY)

Hybrid

USD 100,000 - 130,000

Full time

11 days ago
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Benefits offered by this job

Medical, dental, vision insurance
401(k) contributions
Bi-annual reviews & annual pay raises
Gym membership

Job summary

TP-Link Systems Inc. is seeking an experienced SEO & AI Search Optimization Manager to lead organic search across TP-Link’s corporate sites and Shopify storefronts.

You will drive traffic, revenue, and product discoverability through technical SEO, content optimization, e-commerce best practices, and AI-driven discovery strategies, collaborating with web development, merchandising, and marketing teams. You will drive cross-functional initiatives, analyze data to optimize performance, and lead a

Qualifications

  • 3+ years of dedicated SEO experience with a proven track record of growing organic revenue and traffic for e-commerce/DTC brands (Shopify experience strongly preferred).
  • Demonstrated AEO/LLM Expertise: Tactical experience optimizing content for AI-driven discovery, understanding how LLMs crawl, index, cite, and surface product recommendations.
  • Deep Technical SEO Capability: Hands-on mastery of schema markup (Product, FAQ, TechArticle), site speed optimization, structured data, crawl budget management, and URL architecture.
  • E-Commerce Acumen: Strong understanding of consumer electronics/tech hardware buyer journeys, faceted navigation optimization, and product feed management.
  • Cross-Functional Leadership: Ability to translate complex technical search requirements into clear business priorities for engineering, merchandising, and marketing teams.

Responsibilities

  • Own and execute the organic search roadmap across TP-Link’s core site architecture and Shopify e-commerce storefronts, driving attributable traffic, customer acquisition, and DTC revenue.
  • Develop and execute an AI Engine Optimization (AEO/GEO) strategy to maximize TP-Link's brand authority, product citations, and recommendations across ChatGPT, Perplexity, Gemini, and Google AI Overviews.
  • Optimize Shopify store performance, including collection page taxonomy, product listing pages (PDPs), structured data, internal linking, and canonical tag structures.
  • Work with D2C team and Manage Google Merchant Center feed optimization in tandem with SEO to maximize organic product listings and Google Shopping visibility.
  • Maintain technical site health across all domains: monitor crawlability, indexing, Core Web Vitals, site speed, JavaScript rendering, and mobile performance.

Skills

SEO
AEO/LLM
Technical SEO
Shopify
E-commerce
Cross-functional Leadership
Content Optimization

Tools

Google Search Console
SEMrush
Ahrefs
Botify
Google Merchant Center

Job description

TP-Link Systems Inc. is seeking an experienced SEO & AI Search Optimization Manager to lead organic search across TP-Link’s corporate sites and Shopify storefronts.

You will drive traffic, revenue, and product discoverability through technical SEO, content optimization, e-commerce best practices, and AI-driven discovery strategies, collaborating with web development, merchandising, and marketing teams. You will drive cross-functional initiatives, analyze data to optimize performance, and lead a

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