SEO & AI Growth Lead for Shopify & E-Commerce

TP-Link NA; Irvine, Northern (CA, KY); Hybrid; USD 100,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401(k) contributions

Bi-annual reviews & annual pay raises

Gym membership

Job summary

TP-Link Systems Inc. is seeking an experienced SEO & AI Search Optimization Manager to lead organic search across TP-Link’s corporate sites and Shopify storefronts.

You will drive traffic, revenue, and product discoverability through technical SEO, content optimization, e-commerce best practices, and AI-driven discovery strategies, collaborating with web development, merchandising, and marketing teams. You will drive cross-functional initiatives, analyze data to optimize performance, and lead a

Qualifications

• 3+ years of dedicated SEO experience with a proven track record of growing organic revenue and traffic for e-commerce/DTC brands (Shopify experience strongly preferred).
• Demonstrated AEO/LLM Expertise: Tactical experience optimizing content for AI-driven discovery, understanding how LLMs crawl, index, cite, and surface product recommendations.
• Deep Technical SEO Capability: Hands-on mastery of schema markup (Product, FAQ, TechArticle), site speed optimization, structured data, crawl budget management, and URL architecture.
• E-Commerce Acumen: Strong understanding of consumer electronics/tech hardware buyer journeys, faceted navigation optimization, and product feed management.
• Cross-Functional Leadership: Ability to translate complex technical search requirements into clear business priorities for engineering, merchandising, and marketing teams.

Responsibilities

• Own and execute the organic search roadmap across TP-Link’s core site architecture and Shopify e-commerce storefronts, driving attributable traffic, customer acquisition, and DTC revenue.
• Develop and execute an AI Engine Optimization (AEO/GEO) strategy to maximize TP-Link's brand authority, product citations, and recommendations across ChatGPT, Perplexity, Gemini, and Google AI Overviews.
• Optimize Shopify store performance, including collection page taxonomy, product listing pages (PDPs), structured data, internal linking, and canonical tag structures.
• Work with D2C team and Manage Google Merchant Center feed optimization in tandem with SEO to maximize organic product listings and Google Shopping visibility.
• Maintain technical site health across all domains: monitor crawlability, indexing, Core Web Vitals, site speed, JavaScript rendering, and mobile performance.

Skills

SEO

AEO/LLM

Technical SEO

Shopify

E-commerce

Cross-functional Leadership

Content Optimization

Tools

Google Search Console

SEMrush

Ahrefs

Botify

Google Merchant Center

Job description

TP-Link Systems Inc. is seeking an experienced SEO & AI Search Optimization Manager to lead organic search across TP-Link’s corporate sites and Shopify storefronts.

You will drive traffic, revenue, and product discoverability through technical SEO, content optimization, e-commerce best practices, and AI-driven discovery strategies, collaborating with web development, merchandising, and marketing teams. You will drive cross-functional initiatives, analyze data to optimize performance, and lead a