SEO & AI Engine Optimization Manager

Socket.dev; Irvine (CA); On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Fully paid medical, dental, and vision

401k contributions

Bi-annual reviews

Gym membership

Team-building events

Job summary

TP-Link Systems Inc. seeks a results-driven SEO & AI Search Optimization Manager to lead organic strategy across corporate sites and Shopify storefronts. You will drive traffic, acquisition, and DTC revenue with technical SEO, content optimization, and AI-driven discovery.

Ideal candidates have strong Shopify optimization experience, analytics skills, and a track record of growing organic revenue. The role collaborates with web, content, merchandising, and marketing teams to boost product

Qualifications

• 3+ years of dedicated SEO experience with proven growth for ecommerce/DTC brands.
• AEO/LLM expertise: optimizing content for AI-driven discovery and retrieval.
• Deep technical SEO: schema markup, site speed, crawl budget, URL structure.
• E-commerce acumen in consumer electronics/tech hardware buyer journeys.
• Ability to translate technical search requirements into business priorities for teams.

Responsibilities

• Own and execute the organic search roadmap across core site architecture and Shopify storefronts.
• Develop and implement an AI Engine Optimization (AEO/GEO) strategy for brand authority and recommendations.
• Optimize Shopify performance, taxonomy, PDPs, structured data, and canonical tags.
• Maintain technical site health: crawlability, indexing, Core Web Vitals, mobile performance.
• Define KPIs and dashboards linking organic traffic and AI citations to revenue.

Skills

SEO strategy

AEO/LLM optimization

Technical SEO

Cross-functional leadership

E-commerce optimization

Tools

Google Search Console

SEMrush

Ahrefs

Botify

Job description

TP-Link Systems Inc. seeks a results-driven SEO & AI Search Optimization Manager to lead organic strategy across corporate sites and Shopify storefronts. You will drive traffic, acquisition, and DTC revenue with technical SEO, content optimization, and AI-driven discovery.

Ideal candidates have strong Shopify optimization experience, analytics skills, and a track record of growing organic revenue. The role collaborates with web, content, merchandising, and marketing teams to boost product