SEO & AEO Growth Manager for Franchise Brands

Buzz Franchise Brands; Virginia Beach (VA); On-site; USD 85,000 - 115,000; Full time

Benefits offered by this job

401(k)

401(k) matching

Bonus based on performance

Competitive salary

Dental insurance

Health insurance

Opportunity for advancement

Paid time off

Parental leave

Vision insurance

Wellness resources

Job summary

Buzz Franchise Brands, headquartered in Virginia Beach, VA, seeks a Digital Marketing Manager focused on SEO, AEO, and site content for British Swim School. The role blends strategy with hands-on execution to grow online visibility and franchise performance.

You will drive organic search across national and local sites, manage content roadmaps, and translate trends from GA4 and GSC into opportunities. On-site daily in Virginia Beach is required.

Qualifications

• Bachelor’s degree in Marketing, Business or related field preferred.
• 3+ years of hands-on SEO experience; multi-location, franchise or agency experience is a strong plus.
• Strong understanding of technical SEO, local SEO, keyword research, content optimization and AEO/AI search practices.
• Experience with SEMrush, Ahrefs, BrightLocal, GA4, Google Search Console, Yoast and WordPress.
• Strong analytical skills with the ability to move beyond reporting data to identifying insights, opportunities and recommended actions.
• Strong communication skills with the ability to translate complex SEO/AEO concepts into clear, accessible language for non-marketing and non-digital audiences.
• Ability to think strategically while remaining comfortable getting into the details and executing when needed.
• Highly organized, proactive, and comfortable managing multiple priorities in a fast-paced, entrepreneurial environment.
• Collaborative mindset and an ability to build strong relationships with franchise owners and cross-functional partners.
• Must be able to work on-site daily in Virginia Beach, VA.

Responsibilities

• Shape organic and AI search strategy across national site and local markets, spanning technical SEO, local SEO, content optimization and AEO.
• Use data from GA4, GSC, SEMrush, BrightLocal to uncover opportunities, prioritize improvements and connect organic performance to business outcomes.
• Partner with franchise owners, translating SEO/AEO concepts into clear, actionable education.
• Oversee and execute SEO and website operations, including onboarding, analytics setup, local SEO reporting, and roadmap maintenance.
• Lead content roadmap across blogs, landing pages and site enhancements.
• Stay ahead of changes in Google, AI-powered search and discovery platforms.
• Collaborate with brand, paid media, creative and operations teams to drive cohesive execution.

Skills

SEO

AEO

GA4

GSC

SEMrush

Ahrefs

BrightLocal

WordPress

Content strategy

Analytics

Education

Bachelor's degree in Marketing or related field

Tools

SEMrush

Ahrefs

BrightLocal

GA4

Google Search Console

Yoast

WordPress

Job description

Buzz Franchise Brands, headquartered in Virginia Beach, VA, seeks a Digital Marketing Manager focused on SEO, AEO, and site content for British Swim School. The role blends strategy with hands-on execution to grow online visibility and franchise performance.

You will drive organic search across national and local sites, manage content roadmaps, and translate trends from GA4 and GSC into opportunities. On-site daily in Virginia Beach is required.