Search Engine Optimization (SEO) Manager

Buzz Franchise Brands; Virginia Beach (VA); On-site; USD 65,000 - 85,000; Full time

Benefits offered by this job

401(k)

401(k) matching

Bonus based on performance

Health insurance

Opportunity for advancement

Paid time off

Parental leave

Vision insurance

Wellness resources

Job summary

A fast-growing multi-brand franchise company located in Virginia Beach is seeking a Search Engine Optimization (SEO) Manager. The ideal candidate will lead the organic search strategy, manage a team of SEO specialists, and collaborate with franchise owners. Candidates should possess strong SEO expertise and experience in data analysis, content optimization, and keyword research. The role offers competitive benefits and requires on-site presence in Virginia Beach.

Qualifications

• 3+ years of hands-on SEO experience.
• Strong understanding of technical and local SEO.
• Experience mentoring or guiding junior team members.

Responsibilities

• Own the organic search strategy for national and local franchise websites.
• Lead, mentor, and manage a team of SEO specialists.
• Conduct keyword research and oversee technical SEO audits.
• Serve as a key strategic partner to franchise owners.

Skills

SEO expertise

Data analysis

Team management

Keyword research

Content optimization

Education

Bachelor’s Degree in Marketing, Business, or related field

Tools

SEMrush

Ahrefs

BrightLocal

Google Analytics 4

Google Search Console

WordPress

Job description

Search Engine Optimization (SEO) Manager

Join to apply for the Search Engine Optimization (SEO) Manager role at Buzz Franchise Brands

Buzz Franchise Brands is a fast-growing, multi-brand franchise company headquartered in Virginia Beach, VA. We’re seeking a hands‑on, forward‑thinking SEO leader to own and elevate the organic search strategy across our home service brands – Pool Scouts, Home Clean Heroes, and Wonderly Lights.

This role is perfect for someone with strong SEO expertise who enjoys guiding strategy, mentoring specialists, collaborating with franchise owners, and shaping how our brands show up across hundreds of local markets.

If you love turning data into action, improving rankings at scale, and helping others grow in their craft, this might be the role for you.

Key Responsibilities:

• SEO Leadership: Own the organic search strategy (technical, content and local SEO) for national and local franchise websites. Monitor and improve performance using Google Analytics, SEMrush, BrightLocal, and other tools. Provide detailed, high‑level reports on organic performance to the executive team.
• Team Management & Development: Lead, mentor, and manage a team of SEO specialists, fostering an environment of continuous learning and growth. Provide direction on priorities, workflows, and timelines.
• Drive Insights and Improvements: Conduct keyword research, identify new opportunities, and oversee technical SEO audits. Analyze performance and translate data into clear, actionable recommendations for both marketing leadership and franchise owners.
• Franchisee & Stakeholder Relations: Serve as a key strategic partner to franchise owners, guiding them on their local SEO and content strategies. Collaborate with cross‑functional teams, including paid media, creative, and brand management, to ensure cohesive execution across channels.
• Content Strategy: Oversee content planning for blogs, landing pages, and website updates to support SEO goals and brand voice.
• Industry Expertise: Stay on the cutting edge of the SEO landscape, including algorithm updates, AI‑driven search enhancements, and new tools or techniques. Drive innovation by identifying and implementing new strategies to maintain a competitive advantage.

Required Qualifications:

• Bachelor’s Degree; Marketing, Business, or related field preferred.
• 3+ years of hands‑on SEO experience (agency or multi‑location experience is a plus).
• Management of direct reports highly desired.
• Strong understanding of technical SEO, local SEO, keyword research, and content optimization.
• Experience with tools such as SEMrush, Ahrefs, BrightLocal, GA4, GSC, and WordPress.
• Ability to think strategically and translate complex data into actionable insights for both technical and non‑technical audiences.
• Experience mentoring or guiding junior team members – formal management experience is a plus, but not required.
• Organized, proactive, and able to manage multiple projects in a fast‑paced environment.
• Must be able to work on‑site daily in Virginia Beach, VA.
• 401(k)
• 401(k) matching
• Bonus based on performance
• Health insurance
• Opportunity for advancement
• Paid time off
• Parental leave
• Vision insurance
• Wellness resources

To Apply: Please email your resume and cover letter to [e-mail]. In the subject line, include: Search Engine Optimization (SEO) Manager – Buzz Franchise Brands.