SEO/AEO Content Strategist

Wuxi Apptec, Inc.; United States; On-site; USD 95,000 - 140,000; Full time

Job summary

WuXi AppTec is seeking a hands-on, data-driven SEO/AEO Content Strategist to strengthen how our corporate content is discovered, understood, and represented across search engines and AI-powered answer platforms. The role blends biopharma knowledge with expertise in search behavior, content optimization, and performance analysis.

The ideal candidate will write scientifically accurate content, apply best practices for SEO/AEO, track and act on performance metrics, and collaborate with editorial

Qualifications

• Bachelor’s degree in life sciences, communications, digital marketing, or a related field, or equivalent professional experience.
• 5+ years of experience in SEO, content strategy, or content optimization
• Hands-on experience with AI-powered search and answer engine optimization (AEO)
• Experience developing biopharma or life science content with subject matter knowledge

Responsibilities

• Identify and prioritize content opportunities using SEO/AEO insights and biotechnology audiences.
• Write and refine scientifically accurate articles and web pages for clarity and discoverability.
• Apply SEO/AEO best practices including structure, internal linking, and alignment with technical implementation.
• Track impact on search visibility and engagement metrics; use data to guide improvements.
• Collaborate with scientific editors and digital teams to implement content enhancements.

Skills

SEO

AEO

Content strategy

Data analysis

Editorial writing

Cross-functional collaboration

Structured data knowledge

Education

Bachelor’s degree in life sciences or related field

Tools

SEO tools

Content management systems

Structured data monitoring

Job description

Overview: WuXi AppTec is seeking a hands-on, data driven SEO/AEO Content Strategist to strengthen how our corporate content is discovered, understood, and represented across search engines and AI-powered answer platforms. This role combines an understanding of biopharma with expertise in search behavior, content optimization, and performance analysis.

WuXi AppTec provides a broad portfolio of R&D and manufacturing services that enable companies in the pharmaceutical, biotech and medical device industries worldwide to advance discoveries and deliver groundbreaking treatments to patients. As an innovation-driven and customer-focused company, WuXi AppTec helps our partners improve the productivity of advancing healthcare products through cost-effective and efficient, socially responsible and sustainable solutions.

Responsibilities

• Identify and prioritize content opportunities using SEO/AEO insights and an understanding of biopharma audiences.
• Write and refine scientifically accurate articles and web pages, improving clarity, structure, topic coverage, and discoverability.
• Apply SEO/AEO best practices, including search intent, content organization, internal linking, and structured content; collaborate on technical implementation where needed.
• Track the impact of changes on search visibility, citations, and relevant engagement metrics; use data insights to guide further improvements
• Work with scientific experts, editorial colleagues, and digital teams to implement improvements.

Qualifications

Experience / Education:

• Bachelor’s degree in life sciences, communications, digital marketing, or a related field, or equivalent relevant professional experience.
• 5+ years of experience in SEO, content strategy, or content optimization
• Demonstrated hands-on experience with AI powered search and answer engine optimization (AEO)
• Experience developing and optimizing biopharma or life science content with sufficient subject matter knowledge to write and edit accurately.

Knowledge / Skills / Abilities:

• Hands-on knowledge of SEO, content performance metrics, generative AI tools, and campaign measurement frameworks.
• Demonstrated ability to write credible and engaging content.
• Hands-on SEO/AEO experience, with technical fluency to interpret tool findings and translate them into specific content improvements.
• Experience measuring content performance and assessing whether changes produce meaningful results.
• Strong editorial judgment and the ability to explain complex scientific topics clearly to relevant audiences.
• Ability to collaborate effectively with scientific, marketing, and web teams.
• Familiarity with structured data and methods for monitoring visibility and citations across AI-powered platforms.
• Industry knowledge in biotech, pharma, CRO/CDMO, or scientific R&D services
• Experience working in global teams across time zones and cultural contexts.
• Confidence in managing stakeholders across functions—marketing, scientific, executive, operations.