SEO/AEO Content Strategist

WuXi AppTec; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

WuXi AppTec is seeking a hands-on, data-driven SEO/AEO Content Strategist to strengthen how corporate content is discovered and understood across search engines and AI-powered answer platforms. You will apply SEO best practices to biopharma content, and collaborate with scientific experts, editors, and digital teams.

This role emphasizes measurable impact: tracking search visibility, optimizing structure and internal linking, and translating insights into concrete content improvements.

Qualifications

• Proven ability to develop and optimize bioscience content for search and AI platforms.
• Experience applying SEO/AEO to drive discoverability and engagement.
• Strong grasp of content performance metrics and measurement.
• Ability to collaborate with scientists, editors, and digital teams.

Responsibilities

• Identify content opportunities using SEO/AEO insights and audience understanding.
• Write and refine scientifically accurate articles and web pages for discoverability.
• Apply SEO/AEO best practices including structure, internal linking, and schema where applicable.
• Track impact of changes on search visibility and engagement metrics.
• Collaborate with scientific, editorial, and web teams to implement improvements.

Skills

SEO & content strategy

Biopharma knowledge

Data analysis & metrics

Cross-functional collaboration

Education

Bachelor’s degree in life sciences, communications, digital marketing, or related field

Tools

AI tools

Structured data knowledge

Job description

Overview

WuXi AppTec is seeking a hands-on, data driven SEO/AEO Content Strategist to strengthen how our corporate content is discovered, understood, and represented across search engines and AI-powered answer platforms. This role combines an understanding of biopharma with expertise in search behavior, content optimization, and performance analysis. WuXi AppTec provides a broad portfolio of R&D and manufacturing services that enable companies in the pharmaceutical, biotech and medical device industries worldwide to advance discoveries and deliver groundbreaking treatments to patients. As an innovation-driven and customer-focused company, WuXi AppTec helps our partners improve the productivity of advancing healthcare products through cost-effective and efficient, socially responsible and sustainable solutions.

Responsibilities

• Identify and prioritize content opportunities using SEO/AEO insights and an understanding of biopharma audiences.
• Write and refine scientifically accurate articles and web pages, improving clarity, structure, topic coverage, and discoverability.
• Apply SEO/AEO best practices, including search intent, content organization, internal linking, and structured content; collaborate on technical implementation where needed.
• Track the impact of changes on search visibility, citations, and relevant engagement metrics; use data insights to guide further improvements
• Work with scientific experts, editorial colleagues, and digital teams to implement improvements.

Qualifications

Experience / Education:

• Bachelor’s degree in life sciences, communications, digital marketing, or a related field, or equivalent relevant professional experience.
• 5+ years of experience in SEO, content strategy, or content optimization
• Demonstrated hands-on experience with AI powered search and answer engine optimization (AEO)
• Experience developing and optimizing biopharma or life science content with sufficient subject matter knowledge to write and edit accurately.

Knowledge / Skills / Abilities:

• Hands-on knowledge of SEO, content performance metrics, generative AI tools, and campaign measurement frameworks.
• Demonstrated ability to write credible and engaging content.
• Hands-on SEO/AEO experience, with technical fluency to interpret tool findings and translate them into specific content improvements.
• Experience measuring content performance and assessing whether changes produce meaningful results.
• Strong editorial judgment and the ability to explain complex scientific topics clearly to relevant audiences.
• Ability to collaborate effectively with scientific, marketing, and web teams.
• Familiarity with structured data and methods for monitoring visibility and citations across AI-powered platforms.
• Industry knowledge in biotech, pharma, CRO/CDMO, or scientific R&D services
• Experience working in global teams across time zones and cultural contexts.
• Confidence in managing stakeholders across functions—marketing, scientific, executive, operations.

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

This job description does not state or imply that the above are the only duties and responsibilities assigned to this position. Employees holding this position will be required to perform any other job-related duties as requested by Management.