Senior YouTube Strategy Lead, Social Platform

QVC, Inc.; West Chester (Chester County); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Health benefits from day 1

401(k)

Tuition reimbursement

Job summary

QVC Group, Inc. in West Chester, PA is seeking a Senior Manager Social Platform Lead - YouTube to shape strategy, programming, and performance across QVC’s YouTube presence. You’ll translate priorities into a clear growth plan and supervise content and optimization efforts.

You will lead cross-functional teams, collaborate with Google, manage external partners, and drive watch time, engagement, and revenue through ad share and affiliate activity.

Qualifications

• Deep knowledge of YouTube channel operations, metadata, thumbnails, playlists, and best practices.
• Experience leading cross-functional teams across creative, production, social, merchandising, and analytics.

Responsibilities

• Set and evolve YouTube channel strategy and content calendar.
• Manage channel performance metrics across impressions, CTR, views, watch time, and engagement.
• Direct cross-functional execution with partners and agencies to deliver high-quality content.

Skills

YouTube strategy

Channel operations

Analytics

Cross-functional leadership

Vendor management

Job description

QVC Group, Inc. in West Chester, PA is seeking a Senior Manager Social Platform Lead - YouTube to shape strategy, programming, and performance across QVC’s YouTube presence. You’ll translate priorities into a clear growth plan and supervise content and optimization efforts.

You will lead cross-functional teams, collaborate with Google, manage external partners, and drive watch time, engagement, and revenue through ad share and affiliate activity.