Senior YouTube Growth & Strategy Lead

qvc; West Chester (Chester County); Hybrid; USD 120,000 - 170,000; Full time

Job summary

QVC Group, Inc. is seeking a Senior Manager Social Platform Lead - YouTube to steer strategy, programming, operations and performance optimization of its YouTube presence.

You will shape how customers discover content, products, and stories on a leading video platform. This hybrid role requires onsite in West Chester, PA several days per month and residency in PA/NJ/DE; you will collaborate across creative, production, social, merchandising, marketing, and analytics, guiding partners and driving

Qualifications

• 8+ years of relevant experience in YouTube, social media, digital content, audience development, content marketing, video strategy, or a related field.
• Proven track record developing and executing YouTube channel strategy for a brand, publisher, media company, retailer, agency, or similar organization.
• Deep knowledge of YouTube channel operations, content publishing, metadata, search optimization, thumbnails, playlists, community features, and platform best practices.
• A track record of improving audience and content performance, such as subscriber growth, watch time, retention, engagement, click-through rate, traffic, conversion, or revenue.
• Experience using YouTube Studio and other analytics or reporting tools to evaluate performance, identify trends, and make optimization decisions.
• Experience leading content planning and execution across creative, production, marketing, social, merchandising, paid media, analytics, or related teams.
• Experience influencing stakeholders, aligning priorities, and delivering results through cross-functional teams and external partners.
• Experience managing agencies, vendors, freelancers, production partners, or platform relationships.

Responsibilities

• Set and evolve QVC & HSN's YouTube channel strategy, including content pillars, audience priorities, publishing approach, growth opportunities, and success measures.
• Translate brand, customer, programming, product, and commercial priorities into an integrated YouTube content calendar covering tentpole moments, live and social commerce priorities, product storytelling, and always-on programming.
• Lead channel performance management across impressions, click-through rate, views, watch time, average view duration, audience retention, engagement, subscriber growth, traffic, conversion, and revenue contribution.
• Optimize titles, descriptions, thumbnails, playlists, metadata, content packaging, publishing cadence, community features, and channel architecture through structured testing and performance analysis.
• Direct cross-functional execution with creative, production, social, merchandising, programming, paid media, marketing, and analytics partners, ensuring content is designed for YouTube audiences rather than simply repurposed from other channels.
• Use YouTube Studio, competitive benchmarking, audience behavior, and market trends to identify content opportunities, diagnose performance issues, and recommend changes to channel strategy.
• Influence internal stakeholders and maintain QVC's organic relationship with Google, ensuring YouTube standards and platform best practices are consistently applied.
• Manage agency, vendor, and other external partner relationships, including briefs, priorities, feedback, timelines, quality standards, and performance expectations.
• Support budget planning, resource prioritization, content investment decisions, and tracking of YouTube-related revenue or commercial goals.
• Coach and guide team members, agency partners, and other resources supporting YouTube execution while establishing workflows that improve speed, quality, accountability, and consistency.
• Present channel performance, insights, risks, and recommendations to stakeholders and leadership in a clear, actionable way.

Skills

YouTube strategy

Social media

Content marketing

Video strategy

Cross-functional leadership

Analytics

Stakeholder management

Vendor/agency management

YouTube Studio

Tools

YouTube Studio

Job description

QVC Group, Inc. is seeking a Senior Manager Social Platform Lead - YouTube to steer strategy, programming, operations and performance optimization of its YouTube presence.

You will shape how customers discover content, products, and stories on a leading video platform. This hybrid role requires onsite in West Chester, PA several days per month and residency in PA/NJ/DE; you will collaborate across creative, production, social, merchandising, marketing, and analytics, guiding partners and driving