Senior Wellness Product Strategy Lead (Remote)

CVS Health Corporation; Lincoln (NE); Hybrid; USD 68,000 - 199,000; Full time

Job summary

CVS Health is seeking a Sr. Manager, Wellness to drive future-state strategy for the wellness portfolio across digital and human-led experiences. This role sits at the intersection of product strategy, customer insights, and commercial execution, with remote or hybrid work options across the US.

The candidate will translate customer and field insights into actionable product direction, lead cross-functional teams, and drive measurable business impact in a highly matrixed environment.

Qualifications

• 7+ years of experience in product management, product strategy, commercial product roles, wellness, employee benefits, healthcare, or leadership programs
• Experience integrating digital platforms, partner services, human-led interventions, and engagement experiences to deliver cohesive customer outcomes
• Strong ability to translate market needs and customer insight into product direction

Responsibilities

• Develop recommendations that influence portfolio investment decisions, roadmap priorities, and growth strategy; translate market opportunities into product differentiation
• Develop future-state concepts, business cases, and strategic recommendations for new wellness capabilities, partnerships, and experiences
• Inform the long-term roadmap for wellness capabilities, experiences, and solution value proposition
• Partners across Sales, Marketing, Strategic Partnerships, Underwriting, Actuarial, Finance, Product, and related stakeholders to influence and accelerate wellness product development and delivery
• Align cross-functional teams around product priorities, requirements, dependencies, and execution needs
• Lead business case development, product gating, and implementation planning for new wellness initiatives and enhancements
• Ensure product recommendations are operationally sound and commercially viable in a highly matrixed environment
• Maintain understanding of wellness market dynamics, competitive activity, and emerging customer expectations
• Gather and synthesize voice-of-customer, field, and stakeholder feedback to inform product priorities
• Use data, research, and market insight to refine positioning, packaging, and future product direction
• Identify implications of market shifts and evolving customer needs for the wellness portfolio
• Define clear wellness value propositions for internal and external audiences
• Support development of product messaging, field guidance, and market-facing materials that translate complex offerings into practical business value
• Partner with field and segment leaders to understand market needs and strengthen how wellness offerings are positioned and supported
• Contribute to discussions with brokers, consultants, customers, and internal stakeholders as needed to support product relevance and market adoption
• Track and evaluate key performance indicators such as engagement, adoption, satisfaction, and business impact
• Identify performance gaps, risks, and opportunities across wellness offerings
• Advise on decisions related to product enhancements, optimization, and lifecycle management, including sunset decisions where appropriate
• Provide clear insights and recommendations to leadership on portfolio performance and product direction
• Market insight and customer feedback are consistently incorporated into product strategy and portfolio evolution

Skills

Product management

Strategy development

Cross-functional leadership

Market insights

Communication

Independent influence

Job description

CVS Health is seeking a Sr. Manager, Wellness to drive future-state strategy for the wellness portfolio across digital and human-led experiences. This role sits at the intersection of product strategy, customer insights, and commercial execution, with remote or hybrid work options across the US.

The candidate will translate customer and field insights into actionable product direction, lead cross-functional teams, and drive measurable business impact in a highly matrixed environment.