Senior Website Experience & Optimization Lead

Opry Entertainment Group; Nashville (TN); On-site; USD 90,000 - 120,000; Full time

Job summary

Opry Entertainment Group in Nashville is seeking a Website Experience Manager to oversee development of all OEG websites, leading front-end UX and mobile-first design to optimize conversions and align content with brand campaigns.

You will collaborate with developers, marketing strategists, and channel teams, using GA4, SEMrush, and GTM to measure performance, analyze user behavior, and drive continuous improvement. This role reports to the VP of Customer Acquisition and Experience.

Qualifications

• 5+ years managing branded and commerce websites across multiple CMS.
• Experience leading UX, SEO and optimization initiatives.
• Ability to collaborate with developers and cross-functional teams.

Responsibilities

• Manage and maintain 8+ branded websites with distinct audiences.
• Lead front-end UX across all web properties with mobile-first design.
• Maximize conversion by optimizing the purchase flow on sites.
• Oversee SEO strategy, metadata, audits, and performance.
• Collaborate with external developers to implement features and fix issues.
• Manage content and promotions across CMS platforms.
• Monitor performance with GA4, SEMrush, GTM; translate insights to updates.
• Analyze journeys to identify friction and opportunities for improvement.
• Ensure accurate analytics and campaign attribution with tracking tools.
• Partner with strategy teams to align content with campaigns and calendars.
• Ensure accessibility and privacy compliance (WCAG, consent tools).
• Support secure data practices and GDPR/CCPA compliance.
• Perform other duties as assigned.

Skills

UX leadership

SEO

Analytics (GA4)

Tag management (GTM)

Accessibility (WCAG)

Responsive design

Education

Degree in Web Development, Digital Marketing, UX, Communications or related field

Tools

GA4

SEMrush

GTM

Meta Pixel

Clarity

Job description

Opry Entertainment Group in Nashville is seeking a Website Experience Manager to oversee development of all OEG websites, leading front-end UX and mobile-first design to optimize conversions and align content with brand campaigns.

You will collaborate with developers, marketing strategists, and channel teams, using GA4, SEMrush, and GTM to measure performance, analyze user behavior, and drive continuous improvement. This role reports to the VP of Customer Acquisition and Experience.