Website Experience Manager

Opry Entertainment Group; Nashville, Northern (TN, KY); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Opry Entertainment Group in Nashville seeks a Website Experience Manager to lead front-end UX and optimize conversion across eight+ branded websites. You will collaborate with developers, marketing, and channel teams to align web content with campaigns while ensuring mobile-first design, accessibility, privacy, and SEO best practices.

You will monitor performance with GA4, SEMrush, GTM, and other tools, implement tracking, and translate insights into site improvements, reporting to the VP of

Qualifications

• 5+ years' managing branded and commerce websites across CMS platforms.
• Experience leading UX, SEO, and optimization initiatives.
• Proven ability to collaborate with web developers to deliver high-quality digital experiences.

Responsibilities

• Manage 8+ branded websites with distinct audiences, content, and goals.
• Lead front-end UX across all web properties, ensuring responsive, mobile-first design.
• Maximize conversion across discovery and ticketing journeys on owned and partner sites.
• Oversee SEO strategy: keyword planning, metadata, audits, performance optimization.
• Collaborate with external developers to implement features and ensure site performance.
• Manage content and promotions across multiple CMS platforms.
• Monitor performance with GA4, SEMrush, and other tools; translate insights into updates.
• Analyze customer journeys to identify friction points and opportunities for improvement.
• Ensure accurate analytics and campaign attribution with GTM, Meta Pixel, and GA4.

Skills

Front-end UX

SEO optimization

Analytics

CMS expertise

Accessibility

GTM

Education

Degree in Web Development or related field

Tools

GA4

SEMrush

Google Tag Manager

Meta Pixel

Job description

As a Website Experience Manager, you will manage the development of all Opry Entertainment Group(OEG) websites. You will lead front-end UX design to optimize conversion paths and deliver seamless,mobile-first experiences across all web properties, leveraging SEO, analytics, CMS expertise, and bestpractices in privacy and accessibility. Through collaboration with developers, marketing strategists, andchannel teams, you will align web content with campaigns and brand initiatives, using tools like GA4,SEMrush, and GTM to monitor performance, analyze user behavior, and drive continuous improvement.As the ideal candidate, you are a proactive leader who thrives in a multi-site environment and ispassionate about delivering exceptional digital experiences. Reports to Vice President of CustomerAcquisition and Experience.

• Manage and maintain 8+ branded websites, each with distinct audiences, content, and goals.
• Lead front-end UX across all web properties. Ensure responsive, mobile-first design and seamless user interaction.
• Maximize conversion across the discovery and ticketing journey by optimizing the purchase flow on owned and partner websites.
• Oversee SEO strategy and execution, including keyword planning, metadata, technical audits, and performance optimization.
• Collaborate with external developers to implement new features, resolve issues, and ensure smooth site performance.
• Manage content and promotions across multiple CMS platforms.
• Monitor performance metrics using GA4, SEMrush, and other tools. Translate insights into actionable updates.
• Analyze customer journeys and site behavior to identify friction points and opportunities for improvement.
• Ensure accurate analytics and campaign attribution by implementing and maintaining web tracking tools such as GTM, Meta Pixel, and GA4.
• Partner with strategy and channel teams to align web content with campaigns, calendars, and brand initiatives.
• Ensure all sites meet accessibility standards and follow SEO best practices.
• Ensure website privacy and compliance with regulations like GDPR and CCPA. Support secure data practices and consent management.
• Perform other duties as assigned.

Requirements

Education

• Degree in Web Development, Digital Marketing, UX, Communications or related field

Experience

• 5+ years' managing branded and commerce websites, leading UX, SEO, and optimization initiatives across multiple CMS platforms
• Proven ability to lead and collaborate with web developers to deliver high-quality digital experiences

Knowledge, Skills and Abilities

• Effective interpersonal, verbal, and written communication skills
• Front-end website development principles with responsive, mobile-first design
• SEO strategy and performance analytics (on-page, off-page, technical; GA4, SEMrush, Clarity)
• Tag management, tracking, and conversion optimization (Google Tag Manager (GTM), Meta Pixel. A/B testing)
• Accessibility and privacy compliance (WCAG, consent management tools)

Licenses / Certifications

• Google Analytics certification, accessibility certification, and GDPR/CCPA compliance training preferred

Physical Requirements

Speak and hear to communicate and use both near and far vision. Frequently sit with some walking and standing for office/property navigation. Occasionally lift/carry up to 5 lbs. Continually use gross motor skills with frequent use of bi-manual dexterity and fine motor skills for computer use.

Working Conditions

In-office position based in a corporate environment with individual workspaces and shared common areas which support focused work while encouraging regular interaction among colleagues. Moderate background noise typical of a collaborative office setting. Occasionally work within the entertainment, hotel, or restaurant venues.

We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact RHP/OEG Recruiting Team at [e-mail]

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