Senior Web Producer — Remote, Roadmaps & Experiments

Upstart; United States; Remote; USD 109,000 - 160,000; Full time

Benefits offered by this job

Competitive salary

Annual equity grants

401k match

Health insurance

Remote-friendly

Flexible time off

Job summary

Upstart is seeking a Senior Web Producer to guide the Brand & Creative team in building and publishing web experiences. You will own production roadmaps, manage WordPress and Instapage workflows, and partner with design, SEO, and engineering to drive high-impact pages.

You’ll lead quarterly testing programs, analyze outcomes with Analytics, and share learnings to improve performance across products and channels.

Qualifications

• 5+ years of experience in web production, website management, or marketing web operations.
• Hands-on experience building, updating, and publishing pages in WordPress, Instapage, or comparable CMS and self-serve landing page platforms.
• Experience managing web projects from request intake through launch, including production schedules, cross-functional dependencies, and approvals.
• Hands-on experience configuring and launching website or landing page A/B tests.
• Experience using web analytics or experimentation tools to analyze page performance or test results and produce reports.

Responsibilities

• Manage web intake and prioritization. Clarify goals and requirements across products and stakeholders. Partner with Design, our SEO / Web Lead, and Engineering to assess impact, scope effort, and negotiate priorities, timelines, and tradeoffs.
• Build quarterly web production roadmaps. Translate agreed priorities into actionable plans, coordinate dependencies and approvals, and communicate progress, risks, and changes to stakeholders.
• Own day-to-day platform operations. Administer WordPress and Instapage and maintain documentation, naming conventions, and access permissions. Provide first-line issue triage, elevate bugs, surface feature requests to Engineering, and validate fixes.
• Build and publish web experiences. Create and maintain pages using approved designs and reusable components. Partner with Design and Engineering to maintain page templates and perform QA across browsers and devices before and after publishing.
• Own landing page testing execution. Partner with channel owners to develop and prioritize hypotheses, align on success metrics with Analytics, build in-platform variants, launch tests, monitor performance, and recommend improvements based on results.
• Turn results into shared learnings. Analyze test results with relevant partners, communicate findings and recommended next steps, and publish winning experiences. Maintain a record of learnings to inform future tests across products and channels.

Skills

Web production

Cross-functional collaboration

Analytics

Tools

WordPress

Instapage

A/B testing platforms

Job description

Upstart is seeking a Senior Web Producer to guide the Brand & Creative team in building and publishing web experiences. You will own production roadmaps, manage WordPress and Instapage workflows, and partner with design, SEO, and engineering to drive high-impact pages.

You’ll lead quarterly testing programs, analyze outcomes with Analytics, and share learnings to improve performance across products and channels.