Senior Web Experience Strategy & Program Lead

Everpure; Raleigh, Santa Clara (NC, CA); On-site; USD 153,000 - 230,000; Full time

Benefits offered by this job

Flexible time off

Wellness resources

Company-sponsored team events

Job summary

Everpure is seeking a Web Experience Strategy & Program Manager to drive the enterprise web experience strategy and program execution for Everpure.com. You will shape roadmaps, align cross-functional marketing teams, and deliver scalable web experiences backed by data insights and AI tools.

Responsibilities include leading personalization, optimization, cross-channel partnerships, and end-to-end web program delivery while upholding global accessibility and privacy standards.

Qualifications

• Demonstrated enterprise web strategy and experience in digital marketing or web operations.
• Ability to build cross-functional alignment with product marketing, demand, UX, SEO, analytics and web development.
• Fluency with web analytics, behavioral insights, experimentation platforms, and generative AI applications.
• Strong communication skills to translate data and requirements into actionable recommendations.

Responsibilities

• Define and execute priority website experience roadmaps aligned to business goals, audience intent, SEO, GEO signals, and analytics.
• Build and prioritize a data-backed experimentation backlog using web personalization for high-intent enterprise users.
• Collaborate with SEO, Paid Media, UX, Content, and Publishing teams to connect paid and organic campaigns to high-converting journeys.
• Direct end-to-end web production, translating UX designs into detailed requirements and launch plans with accessibility, privacy, and localization in mind.
• Utilize web analytics and generative AI tools to accelerate research, journey mapping, audience segmentation, and team productivity.

Skills

Web strategy

Program leadership

MarTech & AI

Data analytics

Strategic communications

Job description

Everpure is seeking a Web Experience Strategy & Program Manager to drive the enterprise web experience strategy and program execution for Everpure.com. You will shape roadmaps, align cross-functional marketing teams, and deliver scalable web experiences backed by data insights and AI tools.

Responsibilities include leading personalization, optimization, cross-channel partnerships, and end-to-end web program delivery while upholding global accessibility and privacy standards.