Senior Web Content Strategist

Jobtailor; Washington (District of Columbia); On-site; USD 90,000 - 130,000; Full time

Job summary

Jobtailor seeks a senior content strategist and writer to lead web content initiatives from research to governance. You’ll shape plans, audits, and content creation, collaborating with creative directors, designers, and clients to align with goals, deadlines, and vision.

You’ll apply SEO, accessibility, and UX writing best practices, adapt content to brand voices, and manage content in WordPress, Drupal, or Sitecore, while tracking trends and AI tools for smarter decisions.

Qualifications

• 5+ years writing experience, preferably at an agency.
• Degree in a related field or equivalent professional experience.
• Strong knowledge of web content strategy.
• Expertise in UX writing.
• Experience with content design for component-based pages.
• Working familiarity with digital marketing copy, including email and ads.
• Ability to adapt writing style for different industries, brands, and audiences.
• Comfortable with CMS platforms like WordPress, Drupal, and Sitecore.
• Proven ability to juggle tasks, deadlines, and details without losing quality.
• Collaborative and open to feedback.
• Familiarity with nonprofit content and fundraising strategies.
• SEO knowledge with keyword research tools is a bonus.
• Interest in AI trends and prompt engineering is a bonus.
• Experience with GatherContent, Slickplan, or Bynder Content Workflow is a bonus.
• Resume and select writing samples required for application.

Responsibilities

• Lead web content strategies from start to finish.
• Conduct research, content audits, and competitive reviews.
• Shape plans for content creation, organization, and governance.
• Collaborate with creative directors, designers, and digital strategists.
• Brainstorm ideas and integrate words and visuals.
• Collaborate directly with clients to align content plans with goals, deadlines, and vision.
• Apply SEO, accessibility, and web-writing best practices.
• Adapt content to different brand voices and style guides.
• Build, edit, and manage digital content in WordPress, Drupal, or Sitecore.
• Track trends, new technology, AI tools, and ethical AI use.
• Support email campaigns, paid media, and paid social advertising.
• Contribute to proposals and edit presentations for new business efforts.
• Review, refine, and elevate work with fellow writers.
• Produce writing samples including web copy, blog posts, emails, ads, or articles.

Skills

Web Content Strategy

UX Writing

Content Design

SEO Knowledge

CMS Platforms

Editing

Attention to Detail

Collaboration

Adaptability

Content Governance

Education

Bachelor's degree in Communications / English / Marketing

Tools

WordPress

Drupal

Sitecore

SEMRush

Ahrefs

GatherContent

Slickplan

Bynder Content Workflow

Job description

• Lead web content strategies from start to finish
• Conduct research, content audits, and competitive reviews
• Shape plans for content creation, organization, and governance
• Collaborate with creative directors, designers, and digital strategists
• Brainstorm ideas and integrate words and visuals
• Collaborate directly with clients to align content plans with goals, deadlines, and vision
• Apply SEO, accessibility, and web-writing best practices
• Adapt content to different brand voices and style guides
• Build, edit, and manage digital content in WordPress, Drupal, or Sitecore
• Track trends, new technology, AI tools, and ethical AI use
• Support email campaigns, paid media, and paid social advertising
• Contribute to proposals and edit presentations for new business efforts
• Review, refine, and elevate work with fellow writers
• Produce writing samples including web copy, blog posts, emails, ads, or articles

Requirements

• 5+ years of professional writing experience, specifically at an agency
• Degree in a related field or equivalent professional/military experience
• Strong knowledge of web content strategy
• Expertise in UX writing
• Experience with content design for component-based pages
• Working familiarity with digital marketing copy, including email and ads
• Ability to adapt writing style for different industries, brands, and audiences
• Comfortable with CMS platforms like WordPress, Drupal, and Sitecore
• Proven ability to juggle tasks, deadlines, and details without losing quality
• Collaborative and open to feedback
• Strong grammar, editing, and attention to detail
• Familiarity with nonprofit content and fundraising strategies
• SEO knowledge, including keyword research and tools like SEMRush or Ahrefs is a bonus
• Interest in AI trends and prompt engineering is a bonus
• Experience with GatherContent, Slickplan, or Bynder Content Workflow is a bonus
• Resume and select writing samples required for application

Core Competencies

Demonstrates expertise in web content strategy, UX writing, and digital marketing copy, with a strong ability to adapt writing styles for various brands and audiences. Proficient in managing content across CMS platforms while ensuring high-quality standards and collaboration with creative teams.

Highest-signal resume keywords

• Web Content Strategy
• UX Writing
• Content Design
• SEO Knowledge
• CMS Platforms

ATS Optimization Keywords

Hard Skills

• Professional Writing Experience
• Content Audits
• Content Creation
• Editing
• Attention to Detail
• Keyword Research
• Digital Marketing Copy
• Content Governance
• Competitive Reviews
• Writing Samples

Soft Skills

• Collaboration
• Adaptability
• Open to Feedback
• Task Management
• Creativity

Industry Keywords

• Nonprofit Content
• Fundraising Strategies
• Email Campaigns
• Paid Media
• Paid Social Advertising

Tools & Technologies

• WordPress
• Drupal
• Sitecore
• SEMRush
• Ahrefs
• GatherContent
• Slickplan
• Bynder Content Workflow