Senior Content Specialist

Jobtailor; Illinois; On-site; USD 60,000 - 85,000; Full time

Job summary

Jobtailor is seeking a Content Marketing Specialist to own content creation for digital marketing and multi-channel campaigns in Illinois. You will collaborate with stakeholders to craft copy, optimize for search, and publish engaging content in our CMS.

The role requires 2-3 years in digital content, strong writing skills, and experience with WordPress/HubSpot, Canva, and Gen AI tools. Collaboration across functions is essential for success.

Qualifications

• Bachelor's degree in Communications, Marketing, Business Administration, or related field.
• 2-3 years of experience in content creation for digital marketing.
• Strong copywriting skills with a portfolio for webpages, blog posts, emails, social media, etc.
• Excellent communication and cross-functional collaboration abilities.
• Experience with CMS platforms (WordPress, HubSpot, etc.).
• Familiarity with Gen AI tools for writing assistance.
• Experience with SEO and AEO.
• Familiarity with basic visual creation tools (e.g., Canva).

Responsibilities

• Manage RXO's social media channels, including strategy, drafting, scheduling and posting.
• Interview internal stakeholders to inform content creation.
• Conduct industry and competitive research to guide content strategy.
• Use SEO/AEO tools to improve organic search performance.
• Draft copy for multi-channel campaigns (web, email, digital ads).
• Leverage Gen AI tools to support research, copywriting and content production.
• Build and publish content in CMS.
• Identify outdated content and refresh strategically.

Skills

Content Creation

Copywriting

SEO/AEO

Digital Marketing

Content Strategy

Social Media Management

Content Management

Education

Bachelor's degree in Communications

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Tools

WordPress

HubSpot

Canva

Gen AI Tools

Job description

• Manage RXO's social media channels, including strategy, drafting, scheduling and posting


• Interview internal stakeholders and subject matter experts to inform content creation


• Conduct industry and competitive research to guide content strategy


• Use SEO/AEO tools to gather and implement insights for organic search performance


• Draft copy to support multi-channel marketing campaigns (web, email, digital ad, etc.)


• Leverage Gen AI agents to support research, copywriting and content production


• Build and publish clear, concise, visually appealing content in CMS


• Identify outdated or underperforming content and initiate a strategic refresh

Requirements

• Bachelor's degree in Communications, Marketing, Business Administration, or a related field or equivalent related work


• 2-3 years of experience in content creation for digital marketing


• Strong copywriting skills (including a portfolio demonstrating your ability to write clear, engaging B2B copy for webpages, blog posts, emails, social media, etc.)


• Excellent communication skills and the ability to work effectively across multiple stakeholders and business functions


• Experience working with CMS platforms (e.g. WordPress, HubSpot, etc.)


• Active familiarity with Gen AI tools for writing assistance


• Experience with SEO and AEO


• Familiarity with basic visual creation tools (e.g. Canva) and a sharp eye for layouts

Core Competencies

Demonstrates expertise in content creation and digital marketing strategies, with a strong focus on copywriting, SEO, and leveraging Gen AI tools for effective communication. Proficient in managing social media channels and utilizing CMS platforms to enhance content performance.

Highest-signal resume keywords

• Content Creation


• Copywriting Skills


• SEO/AEO Experience


• CMS Platforms


• Gen AI Tools

ATS Optimization Keywords

Hard Skills

• Content Strategy


• Digital Marketing


• SEO


• AEO


• Copywriting


• Content Management


• Visual Content Creation

Soft Skills

• Excellent Communication


• Stakeholder Collaboration

Certifications & Qualifications

• Bachelor's Degree in Communications


• Bachelor's Degree in Marketing


• Bachelor's Degree in Business Administration

Industry Keywords

• B2B Copy


• Digital Marketing Campaigns


• Social Media Management


• Content Refresh

Tools & Technologies

• CMS Platforms


• WordPress


• HubSpot


• Canva


• Gen AI Tools