Senior Digital Content Strategist

Interactive Strategies; Washington; Hybrid; USD 82,500 - 105,000; Full time

Benefits offered by this job

Company-sponsored health, vision, and dental insurance

4 weeks of PTO to start

401k with company match

Profit sharing

Job summary

A premier digital marketing agency in Washington is looking for a Senior Web Content Strategist. This role involves leading content strategies and collaborating with clients while applying SEO and best practices. Candidates should have over 5 years of writing experience with strong knowledge of web content and digital marketing. The agency offers a supportive team, competitive salary, and opportunities for professional growth.

Qualifications

• 5+ years of professional writing experience.
• Strong knowledge of web content strategy and digital marketing copy.
• Experience in adapting writing style for various audiences.

Responsibilities

• Lead web content strategies from start to finish.
• Collaborate directly with clients to align content.
• Champion best practices in SEO and web-writing standards.

Skills

Web content strategy

UX writing

Content design

SEO

Project management

Collaboration

Attention to detail

Education

Degree in a related field

Tools

WordPress

Drupal

Sitecore

Job description

At Interactive Strategies, we don’t just design websites or run campaigns—we help mission-driven organizations tell the stories that matter most. From climate action to public health, our work supports organizations tackling the world’s biggest challenges, and we’re looking for a Senior Web Content Strategist to bring that vision to life.

You’re a strategist and a storyteller—someone who knows that great content isn’t just about words, it’s about purpose. You dig into what content exists, what’s working, and what’s falling short. You see the gaps, organize the chaos, and create a plan that makes everything clearer, smarter, and more effective. And when it comes time to write, you bring the creativity, clarity, and empathy that help ideas connect across every platform.

If that sounds like you, let’s talk.

About Us

Interactive Strategies is a full-service digital agency based in Washington, DC. We’ve quickly established ourselves as a leading fundraising and digital marketing agency, collaborating with nonprofits, associations, B2B and B2C clients alike. Our team thrives on solving complex challenges and creating work that makes an impact.

Some of our amazing clients include Operation Smile, America's Poison Centers, Air Line Pilots Association, Harvard Belfer Center, American Kidney Fund, Rainforest Trust, Special Olympics, The Sentencing Project, and the World Bank.

What You’ll Do

As a Senior Web Content Strategist, you’ll be the voice behind some of the most important stories we tell. Here’s how:

• Lead web content strategies from start to finish. Conduct research, audits, and competitive reviews, then shape the plan for how content gets created, organized, and governed.
• Team up with creative directors, designers, and digital strategists. Brainstorm bold ideas and bring them to life through words and visuals that work seamlessly together.
• Collaborate directly with clients. Ensure content plans align with their goals, deadlines, and big-picture vision.
• Champion best practices. Apply SEO, accessibility, and web-writing standards.
• Adapt to different brand voices. Follow style guides with precision while keeping the brand guidelines in focus.
• Get hands-on in CMS platforms. Use WordPress, Drupal, or Sitecore to build, edit, and manage digital content.
• Stay ahead of trends. Keep up with best practices, new technology, and AI tools, and help clients make smart, ethical choices about how to use them.
• Support creative projects beyond the web. Contribute to email campaigns, paid media, and brainstorms that inspire donors and craft paid social ads that drive results.
• Contribute to new business efforts. Shape proposals, edit presentations, and show prospective clients the power of strong content.
• Collaborate with fellow writers. Review, refine, and elevate each other’s work until the final product shines.

What We’re Looking For

• Experience: 5+ years of professional writing experience, ideally in an agency. Degree in a related field (or equivalent professional/military experience).
• Expertise: Strong knowledge of web content strategy, UX writing, content design for component-based pages, and working familiarity with digital marketing copy (email, ads).
• Creativity: A fresh thinker who brings original ideas to the table.
• Versatility: Skilled at adapting writing style for different industries, brands, and audiences.
• Tech-savvy: Comfortable with CMS platforms like WordPress, Drupal, and Sitecore.
• Project management: Proven ability to juggle tasks, deadlines, and details without losing quality.
• Team player: Collaborative, open to feedback, and always contributing in a positive way.
• Precision: Strong grammar, editing, and attention to detail.
• Nonprofit knowledge: Familiarity with nonprofit content and fundraising strategies.

Bonus points if you have:

• SEO chops (keyword research, tools like SEMRush or Ahrefs).
• Interest in AI trends and prompt engineering.
• Experience working in a content management tool like GatherContent, Slickplan, or Bynder Content Workflow.

What We Offer

• Salary range $82,500 - $105,000 per year (dependent upon experience & skills).
• A collaborative, supportive team environment.
• A beautiful office in Washington D.C., where local staff go to the office 2x/week.
• Opportunities for professional growth and skill development.
• Exposure to a variety of industries, with a strong focus on nonprofits.
• Competitive salary and room for advancement in marketing and web teams.
• Access to training, conferences, and networking opportunities.

How to Apply

Send us your resume and select writing samples that showcase your range—whether that’s web copy, blog posts, emails, ads, or articles. We want to see your best work.

We don’t need a boilerplate cover letter. Instead, include a short introduction that helps us understand who you are as a creative!

We have a simple motto when it comes to company culture, "Everyone deserves to come to work and be happy." This means a few things: (1)we care as much about the quality of your experience as we do about budgets, (2) we find the strengths in each employee and nurture them, (3) we encourage a culture that values innovation and creative freedom, and (4) we want you to have fun while you’re at the office. We may be an agency, but we understand that you have a life outside of work.

We allow our employees creative freedom. We treat them with respect. We value their opinions. In that spirit, we offer the following benefits:

• Company-sponsored health, vision and dental insurance
• Pre-tax Flexible Spending Account (FSA)
• Profit sharing
• 4 weeks of PTO to start, 5 weeks at year 3
• Company-paid short-term and long-term disability
• Company-paid life and AD&D insurance
• 11 paid holidays
• 401k with company match
• New business referral bonus

INTERACTIVE STRATEGIES IS A CERTIFIED LGBTBE BUSINESS AND EQUAL OPPORTUNITY EMPLOYER THAT VALUES WORKPLACE DIVERSITY. WE BELIEVE THAT DIVERSE VOICES AND VIEWPOINTS ARE CRITICAL TO PRODUCING GREAT WORK AND HELPING OUR CLIENTS REPRESENT THEMSELVES EFFECTIVELY.

Interactive Strategies is an award-winning web design agency and digital marketing firm serving Washington DC, VA, and MD