Senior Web Content Leader: AI-Driven Strategy & SEO

Esri; Redlands (CA); On-site; USD 93,600 - 162,240; Full time

Benefits offered by this job

Comprehensive health benefits

401(k) and profit-sharing programs

Minimum 80 hours of vacation

Twelve paid holidays annually

Job summary

A leading GIS technology firm seeks a Content Strategist to enhance web content visibility and effectiveness. The role involves implementing content strategies, writing high-quality marketing copy, and leveraging data analytics to enhance engagement. Ideal candidates should possess over 8 years in web content and marketing, a bachelor's degree in a relevant field, and experience with AI-driven content tools. The position offers a salary range of $93,600 - $162,240 USD and emphasizes a commitment to diversity and inclusion.

Qualifications

• 8+ years of experience in web content development and digital marketing.
• Mastery in writing and storytelling across web and marketing channels.
• Extensive knowledge of SEO, SEM, and content performance metrics.

Responsibilities

• Implement content strategies that influence customer journey.
• Write and edit marketing copy across Esri.com.
• Collaborate with analytics teams to evaluate content performance.

Skills

Content strategy development

Copywriting

SEO expertise

Data analysis

Mentorship

Creative problem solving

Education

Bachelor's degree in English, Journalism, or Marketing

Master’s degree in related field

Tools

AI writing tools

Web analytics tools

Job description

A leading GIS technology firm seeks a Content Strategist to enhance web content visibility and effectiveness. The role involves implementing content strategies, writing high-quality marketing copy, and leveraging data analytics to enhance engagement. Ideal candidates should possess over 8 years in web content and marketing, a bachelor's degree in a relevant field, and experience with AI-driven content tools. The position offers a salary range of $93,600 - $162,240 USD and emphasizes a commitment to diversity and inclusion.