Lead Web Content Strategist — Shape AI-Driven Journeys

Esri; Redlands (CA); On-site; USD 108,160 - 173,056; Full time

Benefits offered by this job

Health benefits

Vacation + holidays

401(k) and profit sharing

Job summary

Esri seeks a seasoned content strategist to optimize customer journeys on esri.com, driving conversions and ensuring brand consistency. You will define end-to-end content strategies across web experiences and collaborate with SEO, UX, and analytics teams to map performance and opportunities.

With 8+ years of experience in web usability, information architecture, and web writing, you will lead cross-functional efforts, influence stakeholders, and stay current on best practices in SEO, UX, and

Qualifications

• 8 years of experience with web usability, information architecture, and writing for the web.
• Proficiency with web analytics tools such as Google Analytics, Adobe Analytics, and Customer Journey Analytics.
• Strong listening and communication skills with the ability to work collaboratively and gain consensus on complex projects with multiple stakeholders.
• Detail-oriented and highly organized, with the ability to manage multiple priorities effectively in a dynamic, fast-paced environment.
• Actively seek professional development opportunities and maintain knowledge of web best practices, including SEO, AEO, UX, and industry trends.
• Bachelor’s degree in marketing, communications, business, or a related field.

Responsibilities

• Define high-level content strategy across web experiences, shaping end-to-end customer journeys based on business objectives that support awareness, evaluation, and conversion.
• Own content strategy outcomes from concept through performance, setting direction, guiding execution, and ensuring alignment across stakeholders and milestones.
• Design content strategy that serves both human users and AI-driven discovery, optimizing for emerging search patterns, generative AI surfaces, and structured content reuse.
• Collaborate closely with SEO, Conversion Rate Optimization, and Performance Analysis teams to understand trends, identify opportunities, and make informed recommendations for optimization and improvements.
• Stay current on Esri’s campaign and program plans, utilizing exposure to industry-leading web analytics tools to proactively map out how the web can best support strategic initiatives.
• Partner with UX and Content teams to define information architecture, content hierarchy, and user flows.
• Keep abreast of usability research, A/B testing, and quarterly performance reports to inform decision-making.

Skills

Web analytics

Stakeholder collaboration

Content strategy

Written communication

Education

Bachelor's degree

Tools

Google Analytics

Adobe Analytics

Customer Journey Analytics

Job description

Esri seeks a seasoned content strategist to optimize customer journeys on esri.com, driving conversions and ensuring brand consistency. You will define end-to-end content strategies across web experiences and collaborate with SEO, UX, and analytics teams to map performance and opportunities.

With 8+ years of experience in web usability, information architecture, and web writing, you will lead cross-functional efforts, influence stakeholders, and stay current on best practices in SEO, UX, and