Senior Web Analytics Lead: Adobe & CJA Expert (Remote)

H&R Block, Inc.; Missouri; Remote; USD 90,000 - 135,000; Full time

Job summary

H&R Block, Inc. is seeking a Senior Web Analyst to optimize digital experiences across its web properties using Adobe Analytics, CJA, and AEP.

You will work with Marketing, Product, Technology, and Customer Experience to translate business needs into measurement solutions that drive engagement and outcomes. The role emphasizes tagging, governance, platform integrations, and modernization, including Adobe Web SDK.

Qualifications

• 7+ years of experience in web analytics, digital analytics, marketing analytics, or related fields.
• Advanced experience with Adobe Analytics, including reports, dashboards, segments, calculated metrics, and analysis workspaces.
• Strong understanding of digital measurement, customer behavior analysis, online conversion optimization, analytics tagging methodologies, and data collection frameworks.
• Experience gathering business requirements and translating them into reporting, measurement, and analytics solutions.
• Experience leading analytics QA, implementation validation, and data quality efforts.
• Working knowledge of SQL, Excel, and data visualization tools.
• Excellent communication, presentation, and stakeholder management skills, with experience working across cross-functional teams and external consulting partners.

Responsibilities

• Analyze customer behavior across H&R Block digital properties using Adobe Analytics and Customer Journey Analytics (CJA), identifying trends, friction points, and opportunities to improve customer experiences.
• Develop and maintain measurement frameworks, reports, dashboards, segments, calculated metrics, and CJA workspaces that monitor engagement, conversion, retention, and customer journey performance.
• Translate business questions and requirements into meaningful analyses, measurement strategies, tagging requirements, and scalable reporting solutions.
• Perform behavioral analysis, forecasting, trend analysis, and statistical modeling to provide actionable insights and recommendations that support business planning and strategy.
• Define and maintain web analytics measurement requirements, including events, dimensions, metrics, segments, reporting structures, and enterprise KPI alignment.
• Develop and maintain CJA data views and reporting structures that support cross-channel customer journey analysis and consistency across Adobe Analytics, CJA, and enterprise reporting solutions.
• Partner with Adobe Analytics, Adobe Experience Platform, Adobe Target, and Web SDK teams to support implementations, platform upgrades, API integrations, data connectivity, and related initiatives.
• Lead analytics QA and implementation validation efforts, including test plans, test cases, troubleshooting, root-cause analysis, and resolution of data quality or implementation issues.
• Maintain analytics documentation and support enterprise governance and data quality standards across measurement, reporting, and analytics implementations.
• Partner with Product, Marketing, Technology, Customer Experience, Data Science, Martech, Adobe consultants, and other stakeholders to provide measurement expertise and communicate insights to technical and non-technical audiences.

Skills

7+ years experience

Adobe Analytics

SQL

Excel

Data visualization tools

Communication

Stakeholder management

Tools

Adobe Analytics

Power BI/Tableau

Job description

H&R Block, Inc. is seeking a Senior Web Analyst to optimize digital experiences across its web properties using Adobe Analytics, CJA, and AEP.

You will work with Marketing, Product, Technology, and Customer Experience to translate business needs into measurement solutions that drive engagement and outcomes. The role emphasizes tagging, governance, platform integrations, and modernization, including Adobe Web SDK.