Senior Web Analyst

H&R Block; Missouri; Remote; USD 90,000 - 135,000; Full time

Job summary

H&R Block, Inc. is seeking a Senior Web Analyst to optimize digital experiences across its web properties using Adobe Analytics, CJA, and AEP.

You will work with Marketing, Product, Technology, and Customer Experience to translate business needs into measurement solutions that drive engagement and outcomes. The role emphasizes tagging, governance, platform integrations, and modernization, including Adobe Web SDK.

Qualifications

• 7+ years of experience in web analytics, digital analytics, marketing analytics, or related fields.
• Advanced experience with Adobe Analytics, including reports, dashboards, segments, calculated metrics, and analysis workspaces.
• Strong understanding of digital measurement, customer behavior analysis, online conversion optimization, analytics tagging methodologies, and data collection frameworks.
• Experience gathering business requirements and translating them into reporting, measurement, and analytics solutions.
• Experience leading analytics QA, implementation validation, and data quality efforts.
• Working knowledge of SQL, Excel, and data visualization tools.
• Excellent communication, presentation, and stakeholder management skills, with experience working across cross-functional teams and external consulting partners.

Responsibilities

• Analyze customer behavior across H&R Block digital properties using Adobe Analytics and Customer Journey Analytics (CJA), identifying trends, friction points, and opportunities to improve customer experiences.
• Develop and maintain measurement frameworks, reports, dashboards, segments, calculated metrics, and CJA workspaces that monitor engagement, conversion, retention, and customer journey performance.
• Translate business questions and requirements into meaningful analyses, measurement strategies, tagging requirements, and scalable reporting solutions.
• Perform behavioral analysis, forecasting, trend analysis, and statistical modeling to provide actionable insights and recommendations that support business planning and strategy.
• Define and maintain web analytics measurement requirements, including events, dimensions, metrics, segments, reporting structures, and enterprise KPI alignment.
• Develop and maintain CJA data views and reporting structures that support cross-channel customer journey analysis and consistency across Adobe Analytics, CJA, and enterprise reporting solutions.
• Partner with Adobe Analytics, Adobe Experience Platform, Adobe Target, and Web SDK teams to support implementations, platform upgrades, API integrations, data connectivity, and related initiatives.
• Lead analytics QA and implementation validation efforts, including test plans, test cases, troubleshooting, root-cause analysis, and resolution of data quality or implementation issues.
• Maintain analytics documentation and support enterprise governance and data quality standards across measurement, reporting, and analytics implementations.
• Partner with Product, Marketing, Technology, Customer Experience, Data Science, Martech, Adobe consultants, and other stakeholders to provide measurement expertise and communicate insights to technical and non-technical audiences.

Skills

7+ years experience

Adobe Analytics

SQL

Excel

Data visualization tools

Communication

Stakeholder management

Tools

Adobe Analytics

Power BI/Tableau

Job description

About the Role

At H&R Block, we're transforming how data powers customer experiences. As a Senior Web Analyst, you'll analyze and optimize digital customer experiences across H&R Block's web properties using Adobe Analytics, Customer Journey Analytics (CJA), Adobe Experience Platform technologies, and behavioral data. You'll partner across Marketing, Product, Technology, and Customer Experience to translate business needs into measurement solutions and actionable insights that improve engagement and business outcomes, while also supporting analytics tagging, platform governance, Adobe integrations, implementation quality, and modernization initiatives including Adobe Web SDK and CJA.

Day to day, you'll...

• Analyze customer behavior across H&R Block digital properties using Adobe Analytics and Customer Journey Analytics (CJA), identifying trends, friction points, and opportunities to improve customer experiences
• Develop and maintain measurement frameworks, reports, dashboards, segments, calculated metrics, and CJA workspaces that monitor engagement, conversion, retention, and customer journey performance
• Translate business questions and requirements into meaningful analyses, measurement strategies, tagging requirements, and scalable reporting solutions
• Perform behavioral analysis, forecasting, trend analysis, and statistical modeling to provide actionable insights and recommendations that support business planning and strategy
• Define and maintain web analytics measurement requirements, including events, dimensions, metrics, segments, reporting structures, and enterprise KPI alignment
• Develop and maintain CJA data views and reporting structures that support cross-channel customer journey analysis and consistency across Adobe Analytics, CJA, and enterprise reporting solutions
• Partner with Adobe Analytics, Adobe Experience Platform, Adobe Target, and Web SDK teams to support implementations, platform upgrades, API integrations, data connectivity, and related initiatives
• Lead analytics QA and implementation validation efforts, including test plans, test cases, troubleshooting, root-cause analysis, and resolution of data quality or implementation issues
• Maintain analytics documentation and support enterprise governance and data quality standards across measurement, reporting, and analytics implementations
• Partner with Product, Marketing, Technology, Customer Experience, Data Science, Martech, Adobe consultants, and other stakeholders to provide measurement expertise and communicate insights to technical and non-technical audiences

Required Qualifications

• 7+ years of experience in web analytics, digital analytics, marketing analytics, or related fields
• Advanced experience with Adobe Analytics, including reports, dashboards, segments, calculated metrics, and analysis workspaces
• Strong understanding of digital measurement, customer behavior analysis, online conversion optimization, analytics tagging methodologies, and data collection frameworks
• Experience gathering business requirements and translating them into reporting, measurement, and analytics solutions
• Experience leading analytics QA, implementation validation, and data quality efforts
• Working knowledge of SQL, Excel, and data visualization tools
• Excellent communication, presentation, and stakeholder management skills, with experience working across cross-functional teams and external consulting partners

Preferred Qualifications

• Experience with Adobe Customer Journey Analytics (CJA) and Adobe Experience Platform (AEP)
• Experience with Adobe Web SDK implementations, APIs, and data integrations
• Experience supporting Adobe Target, experimentation, or personalization initiatives
• Experience with customer journey analysis and cross-channel reporting
• Knowledge of statistical analysis, forecasting methodologies, and predictive modeling
• Experience working within enterprise-scale analytics environments
• Experience in financial services, retail, customer experience, or digital marketing

Why work for us

At H&R Block, our purpose is simple: to provide help and inspire confidence in our clients and communities everywhere. For more than 70 years, we’ve led the tax industry and we continue to evolve through our Block Next strategy, blending human expertise with digital innovation.

That same commitment to care extends to our associates. When you join us, you become part of a High Performing, Connected Culture built on strong relationships, continuous learning, and a shared commitment to making a meaningful impact. We invest in your well-being through competitive pay, comprehensive benefits, and support for life both in and outside of work.

Pay Range Information

The pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan.Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit.

Pay Range

$89,800.00 - $134,700.00/Yr.

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