Senior Web Analytics & CX Strategist - Drive Journeys

NTT DATA, Europe & LATAM, Branch in USA, Inc.; Miami (FL); Hybrid; USD 110,000 - 140,000; Full time

Job summary

NTT DATA, Europe & LATAM, Branch in USA, Inc. in Miami, FL invites a Senior Web Analytics & Customer Experience (CX) Consultant to join on a contract basis.

The role concentrates on using digital analytics to improve customer journeys and conversion performance. You will analyze journeys, build dashboards in Looker Studio, Tableau, or Power BI, and collaborate with UX, Product, Marketing, and Business teams to translate insights into actionable optimization.

Qualifications

• 6+ years of experience in Digital Analytics, Web Analytics, or CX Analytics.
• Strong expertise with GA4 or similar analytics platforms.
• Experience creating dashboards and executive reporting with BI tools.

Responsibilities

• Analyze digital customer journeys, funnels, and user behavior to identify trends, friction points, and optimization opportunities
• Define, track, and report on CX metrics and KPIs to measure digital performance and customer engagement
• Translate complex data into clear, actionable insights for business, product, marketing, and UX teams
• Develop and maintain executive dashboards and reports using BI tools such as Looker Studio, Tableau, or Power BI
• Lead or support web analytics implementations, including tagging strategies and event tracking
• Partner cross-functionally with UX, Product, Marketing, and Business teams to drive data-backed optimization initiatives
• Identify and recommend improvements to enhance conversion rates and overall digital experience

Skills

Digital Analytics

Web Analytics

CX Analytics

GA4

Conversion optimization

Tools

Looker Studio

Power BI

Tableau

Google Tag Manager (GTM)

Tagging strategies

Event tracking

Job description

NTT DATA, Europe & LATAM, Branch in USA, Inc. in Miami, FL invites a Senior Web Analytics & Customer Experience (CX) Consultant to join on a contract basis.

The role concentrates on using digital analytics to improve customer journeys and conversion performance. You will analyze journeys, build dashboards in Looker Studio, Tableau, or Power BI, and collaborate with UX, Product, Marketing, and Business teams to translate insights into actionable optimization.