Senior VP, Marketing & Growth Strategy

Financial Narrative; Darien, Northern (IL, KY); Híbrido; USD 150.000 - 200.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary range in benefits

Paid time off

Health, dental, vision insurance

401(k) plan with matching

Tuition reimbursement

Parental leave

Disability coverage

Life insurance

LinkedIn Learning access

Employee wellness programs

Descripción de la vacante

Republic Bank of Chicago is seeking a Marketing Director to lead integrated marketing strategies across all lines of business and channels. This role focuses on digital banking programs, demand generation, and brand stewardship, reporting to senior leadership.

The successful candidate will oversee a team of marketers, manage third-party partnerships, and ensure campaigns align with growth objectives while complying with bank policies and regulations.

Formación

• Deep knowledge of client acquisition, retention and growth in banking across lines of business.
• Strong understanding of the sales funnel and optimization.
• Comfort presenting to executive leadership and collaborating across the organization.
• Proficiency with digital banking platforms and marketing tech stacks.
• Ability to thrive in a fast-paced environment and adapt to change.
• Proven coaching and mentorship to marketing teams.

Responsabilidades

• Oversee development and implementation of digital banking and marketing programs.
• Lead demand generation to drive deposits and loans across lines of business.
• Ensure brand strategy consistency across messaging, identity and experiences.
• Manage brand standards across digital, print, social, and branch communications.
• Align marketing initiatives with growth and sales objectives.
• Develop strategies to strengthen brand identity and market position.
• Establish KPIs and a test-and-learn culture for continuous improvement.
• Conduct market research and partner with business units on opportunities.
• Translate internal needs into actionable marketing strategies and solutions.
• Direct and develop marketing staff; manage third-party relationships.
• Stay abreast of current and emerging marketing trends and regulatory compliance.

Conocimientos

Digital marketing

Demand generation

Brand strategy

Executive communications

Marketing technology

Team leadership

Cross-functional collaboration

Strategic planning

Descripción del empleo

Republic Bank of Chicago is seeking a Marketing Director to lead integrated marketing strategies across all lines of business and channels. This role focuses on digital banking programs, demand generation, and brand stewardship, reporting to senior leadership.

The successful candidate will oversee a team of marketers, manage third-party partnerships, and ensure campaigns align with growth objectives while complying with bank policies and regulations.