Senior VP, Earned Media & GEO Strategy

M Booth; New York (NY); On-site; USD 166,000 - 205,000; Full time

Benefits offered by this job

Health care

401(k) plan

Flexible spending accounts

Unlimited PTO

Family leave

Well-being programs

Commuter benefits

Job summary

M Booth, an award-winning agency, seeks a seasoned Vice President, Group Manager or Senior Vice President to lead our Media practice in New York. You will craft integrated media strategies for marquee consumer, lifestyle and corporate brands, mentor a team, and drive client impact across traditional and digital channels.

Responsibilities include setting strategy, guiding media relations, applying GEO concepts, and delivering growth through new business pitches. Location flexibility is noted.

Qualifications

• Bachelor’s degree required.
• 12+ years of related professional media experience.
• Deep experience leading media relations across multiple brands.
• Proficiency with media monitoring and SEO/GEO tools (Cision, Meltwater, Ahrefs, Semrush).
• Strong creative and strategic media counsel and executive presentations.
• Strategic, holistic thinking about media programs.
• Experience as a media lead in new business pitches preferred.

Responsibilities

• Lead media strategy for marquee consumer, lifestyle and corporate brands.
• Develop earned media strategies in a rapidly evolving digital landscape.
• Provide senior strategic media counsel to clients and colleagues.
• Integrate Generative Engine Optimization (GEO) into media plans.
• Lead centralized portfolio media approach across brands and scale efforts.
• Set and track media KPIs with real-time pivots and course corrections.
• Build and strengthen media relationships across broadcast and digital.
• Lead media in new business pitches.

Skills

Media leadership

Strategic thinking

Executive counseling

SEO/GEO tools

Integrated media strategies

New business pitches

Creative storytelling

Education

Bachelor’s Degree

12-17+ years experience

Tools

Cision

Meltwater

Ahrefs

Semrush

Job description

M Booth, an award-winning agency, seeks a seasoned Vice President, Group Manager or Senior Vice President to lead our Media practice in New York. You will craft integrated media strategies for marquee consumer, lifestyle and corporate brands, mentor a team, and drive client impact across traditional and digital channels.

Responsibilities include setting strategy, guiding media relations, applying GEO concepts, and delivering growth through new business pitches. Location flexibility is noted.