Senior Vice President - Earned Media

M Booth; New York (NY); On-site; USD 166,000 - 205,000; Full time

Benefits offered by this job

Health care

401(k) plan

Flexible spending accounts

Unlimited PTO

Family leave

Well-being programs

Commuter benefits

Job summary

M Booth, an award-winning agency, seeks a seasoned Vice President, Group Manager or Senior Vice President to lead our Media practice in New York. You will craft integrated media strategies for marquee consumer, lifestyle and corporate brands, mentor a team, and drive client impact across traditional and digital channels.

Responsibilities include setting strategy, guiding media relations, applying GEO concepts, and delivering growth through new business pitches. Location flexibility is noted.

Qualifications

• Bachelor’s degree required.
• 12+ years of related professional media experience.
• Deep experience leading media relations across multiple brands.
• Proficiency with media monitoring and SEO/GEO tools (Cision, Meltwater, Ahrefs, Semrush).
• Strong creative and strategic media counsel and executive presentations.
• Strategic, holistic thinking about media programs.
• Experience as a media lead in new business pitches preferred.

Responsibilities

• Lead media strategy for marquee consumer, lifestyle and corporate brands.
• Develop earned media strategies in a rapidly evolving digital landscape.
• Provide senior strategic media counsel to clients and colleagues.
• Integrate Generative Engine Optimization (GEO) into media plans.
• Lead centralized portfolio media approach across brands and scale efforts.
• Set and track media KPIs with real-time pivots and course corrections.
• Build and strengthen media relationships across broadcast and digital.
• Lead media in new business pitches.

Skills

Media leadership

Strategic thinking

Executive counseling

SEO/GEO tools

Integrated media strategies

New business pitches

Creative storytelling

Education

Bachelor’s Degree

12-17+ years experience

Tools

Cision

Meltwater

Ahrefs

Semrush

Job description

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.

Who You Are:

You’re passionate about the power of communications to connect brands with culture. You’re an expert at crafting great stories and making them travel. You possess a deep and proven understanding of the integrated landscape of traditional and new media formats. And you’re looking for a high-visibility role where you have the opportunity to make a real impact for our clients and internal teams alike.

We are looking for a seasoned Vice President, Group manager OR a rising Senior Vice President to join our Media team. In this role, you will play a key role in the Media practice and lead media for some of the agency’s premier accounts. In this role, you will take ownership in building integrated media strategies on behalf of clients, while growing a team of skilled media experts. Moreover, you can identify the most compelling elements of a client’s story and craft the strategic approach to getting that story out into the world.

Responsibilities:

Media Strategy, Counsel, and Client Leadership:

• Lead media strategy for multiple marquee consumer/lifestyle and corporate client brands reviewing and strengthening media strategies, refining angles, and helping develop ideas that drive coverage and feature stories with key message pull-through.
• Develop earned media strategies in a rapidly evolving digital landscape. In this role, you will do more than just secure top-tier press coverage; you will pioneer how our brand is perceived by both human audiences and Artificial Intelligence.
• Demonstrate executive presence while serving as a trusted advisor to clients and colleagues, inspiring confidence through strategic counsel and exceptional communication skills
• As search behavior shifts from traditional blue links to AI-generated answers, you will be responsible for understanding and integrating Generative Engine Optimization (GEO) principles into our media strategies, ensuring efforts generate high-quality, authoritative, and fact-dense coverage that impacts brand visibility in LLMs
• Operationalize and organize centralized portfolio media approach and always-on scale of efficiency, sharing and reapplying resources, pitching efforts, calendars, cadence across brands.
• Help set and align achievable and stretch media KPIs, including real-time pivots and course-corrections based on changing media landscape.
• Actively monitor for media and macro trends as well as category shifts that could serve a major portfolio of CPG, consumer, lifestyle and b2b brands, including opportunistic culture-jacking moments in time for brand insertion and relevance.
• Provide proactive and reactive senior strategic media counsel to clients, including urgent media issues or response statements.
• Comfortably move across consumer and corporate clients and teams to ask sharp questions and gather critical insights for storytelling
• Lead media strategy in new business pitches, providing expert counsel on media relations strategies, and fostering innovative approaches to drive client and agency success.

Planning:

• Contribute creative thinking alongside Account, Insights and Creative account teams to generate moments within and outside of major news milestones. Vet and strengthen planning ideas to deliver earned results.
• Partner with Account and Measurement leads and apply learnings to future plans.
• Identify growth opportunities for media work across new and existing clients.

Leadership:

• Serve as a highly-visible thought leader within the agency and to client partners alike; continually evolve the vision and POV for M Booth’s earned media capability based on an ever-changing landscape.
• Play an integral senior role in M Booth’s Media practice, serving agency accounts across practices.
• Help the team build and strengthen media relationships that will benefit the agency and our clients – inclusive of those within the broadcast media space (particularly morning, daytime, and business)
• Effectively manage Media staff utilization and flex opportunities.
• Create agency training programs to develop junior talent into skilled media practitioners.
• Be a core part of a team and culture that leads with kindness and humanity and knows how to have a little fun while we’re at it.

Experience & Skills:

• Bachelor’s Degree.
• 12 -17+ years of related professional experience.
• Deep experience leading media relations and driving coverage across portfolio clients with multiple brands.
• Data-Driven: Proficiency with media monitoring and SEO/GEO tools (e.g., Cision, Meltwater, Ahrefs, Semrush, or emerging AI-tracking software).
• Sound creative and strategic media counsel and presentations to executives and building credibility with senior-level client contacts.
• Think strategically, creatively, and holistically about media programs.
• Deep experience in developing integrated media strategies and selling those strategies to current and prospective clients.
• Experience as a media lead in new business pitches is preferred.

What We’ll Bring:

Here are a few highlights of the benefits we offer at M Booth:

• A workplace that’s alive with courage, ideas, respect and humanity.
• Professional growth and development programs to help advance your career.
• Comprehensive health care and wellness plans for your entire family.
• A 401(k) Savings Plan and Flexible Spending Accounts.
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays.
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits.
• SALARY: $166,000 - 205,000/year
• Please note: Our typical range for Vice President, Group Manager is $166,000 - $199,000 and $200,000 - $250,000/year for Senior Vice President. However, this particular position is capped at the range noted above, as we are looking for a blend of two levels. Actual title and compensation will be determined based on factors such as relevant experience, skills, and qualifications.

(New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)

M Booth is an equal opportunity employer of all protected classes, including veterans and individuals with disabilities.

M Booth Health is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Location: NewYork metro area preferred but open to LA, Chicago, Boston