SVP, Chief Marketing Officer - Home & Auto

Synchrony Financial; Stamford (CT); Hybrid; USD 260,000 - 430,000; Full time

Job summary

Synchrony is seeking a senior marketing leader to own the strategy and execution for the Home & Auto platform in the US. You will guide a large team, partner with executives, and drive growth across a broad ecosystem of retailers, partners, and clients.

Qualified candidates bring 15+ years in Marketing/Strategy within financial services, with strong analytics, P&L and leadership experience in large organizations. Travel may be required as part of the role.

Qualifications

• Bachelor's degree or equivalent experience in Marketing, Strategy or General Management in Financial Services.
• 15+ years in Marketing, Strategy or General Management with analytics/P&L responsibilities.
• Leadership experience in large matrix organizations with regulatory oversight.
• Ability to influence CEO and C-level executives in large public companies.
• Willingness and ability to travel as needed.

Responsibilities

• Lead marketing strategy across Home & Auto platform and $30B in assets.
• Drive cross-functional team execution with partners across Sales, Analytics, Finance and IT.
• Develop and grow a high-performing marketing organization through coaching and accountability.
• Align brand, thought leadership and reputation with state and federal stakeholders.
• Deliver repeat sales and loyalty through innovative offers and targeted campaigns.

Skills

Leadership

Strategic thinking

Stakeholder management

Executive collaboration

Education

MBA

Job description

Role Summary/Purpose:

Responsible for the marketing strategy, team leadership and program execution focused on achieving client and business objectives for the Home & Auto platform in the US. This role leads the marketing strategy across $30B in assets, consumer marketing, analytics, advertising execution, digital, agentic commerce, small business, and network expansion activities.

Essential Responsibilities:

• Collaborate with SYF Chief Growth Officer, Platform CEO, Business Development Leader, Compliance Organization and Sales Leaders to drive growth of Home & Auto Platform.
• Lead across multiple Industry Marketing Leaders and collaborate with their Sales Counterparts for over 60,000 retail partners including large, publicly traded retailers and small to medium sized merchants.
• Set strategic direction on network strategies and lead team to execution vision.
• Partner with SYF Chief Growth Officer to deliver on strategic priorities for enterprise wide opportunities across Synchrony’s products, capabilities, and customer experiences.
• Develop team members to improve individual and organizational goals through thoughtful and interactive engagement and coaching.
• Serve as principal marketing contact on issues affecting clients, secure funding/support for critical initiatives, and identify new strategic partnerships or marketing opportunities.
• Oversee initiatives to support strategy and deliver ongoing SYF-wide cross-sell integrations including affiliate programs with partners, merchants and aggregators.
• Lead interaction with key individuals on cross functional initiatives with leaders from Analytics, Credit, Finance, Sales, Strategy, Product, Consumer Engagement and IT.
• Partner with Corporate Affairs and Brand teams to ensure alignment of brand strategy, thought leadership/reputation management and engagement with state & federal legislators on Home & Auto marketing.
• Use customer, partner and market insights and performance metrics to prioritize marketing investments, optimize returns and deliver against client and platform growth targets
• Drive ongoing strategy for value proposition enhancements, new product & network opportunities and other innovations.
• Act as a change leader across the platform and enterprise, aligning internal stakeholders and clients around shared priorities and translating strategic vision into sustained execution
• Deliver repeat sales and loyalty among existing cardholders through innovative offers, targeting, and campaign strategies.
• Build, develop and lead a high-performing marketing organization through executive coaching, talent development, clear accountability and a culture of collaboration and continuous improvement
• Lead team to monitor competitor and credit industry trends to proactively identify SYF innovation opportunities to deliver for our partners.
• Represent Synchrony Financial marketing capabilities for Large Partner Business Development and develop growth strategies to support client and business objectives to assist in winning deals.
• Develop strategy for platform and execute growth initiatives that the Platform leadership team agrees are top priorities
• Lead team to ensure operational excellence and strong controls in areas of loyalty, campaign execution, and advertising compliance.

Qualifications/Requirements:

• Bachelor’s degree and 15 Years+ experience In Marketing, Strategy or General Management in Financial Services; or in lieu of a degree, High School Diploma / GED and 18 Years+ experience In Marketing, Strategy or General Management in Financial Services;
• 15 Years+ experience in Analytics or related quantitative or P&L areas
• Leadership experience in large Matrix Organizations with strong regulatory oversight
• Leadership experience leading or as a C-Level functional leaders of large business unit a major financial services organization
• Strong Influencing experience and capability of CEO and C-Level Officers of Large Publicly traded organizations
• Strong Credibility in the Finance or quantitative analytics functions
• Ability to lead multiple long-tenured executive level professionals of large organizations
• Collaborate vision creation experience
• Ability and flexibility to travel for business as required

Desired Characteristics:

• MBA
• P&L Experience of business Units
• Demonstrated ability to balance interconnected client relationships and priorities across large publicly traded retailers and small to medium-sized merchants
• Broad marketing experience across partner and direct-to-consumer business models
• Demonstrated ability to integrate digital capabilities into acquisition, engagement and growth strategies
• Decisive, candid and open leadership style

Grade/Level: 17

The salary range for this position is 260,000 – 430,000 USD Annual. This position is also eligible for an Annual Incentive Plan target of 40% of salary and an Annual Equity target of 40% of salary.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Our Way of Working:

We're proud to offer you flexibility. At Synchrony, our way of working allows you to have the option to work from home near one of our Hubs or come into one of our offices.You will be required to commute to your nearestHub (either virtual or physical) for in-person engagement activities such as regularbusiness or team meetings, training and culture events.

*Field Sales and some Commercial team roles may have varied location requirements based upon partner obligations or preferences.

Eligibility Requirements:

• You must be 18 years or older
• You must have a high school diploma or equivalent