Senior Visual Design Lead - Wild Rift Publishing

Riot Games; United States; On-site; USD 120,000 - 170,000; Full time

Job summary

Riot Games is seeking a Senior Visual Design Artist to lead the global visual identity for League of Legends: Wild Rift across publishing campaigns, branding, and community experiences.

You will guide cross-disciplinary teams, collaborate with Creative Directors, Brand Managers, and external agencies, ensuring IP cohesion and high-quality delivery for mobile, web, and social channels.

Qualifications

• 8+ years of experience in visual design, publishing, or art direction within games/entertainment/tech/advertising with leadership across multidisciplinary teams.
• Expert mastery in brand development, visual design systems, typography, key visuals, and game marketing trends.
• Proficient with Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, Miro, and modern presentation tools.

Responsibilities

• Define, evolve, and drive the high-level artistic vision and visual style for Wild Rift publishing campaigns and product features.
• Design, implement, and maintain holistic visual identity, typography, brand guidelines, and brand kits for global campaigns.
• Shape player-centric art direction and collateral for social media, community hubs, activations, and game culture.

Skills

Brand development

Visual design systems

Art direction

Leadership

Strategic communication

English & Mandarin fluency

Tools

Adobe Creative Suite

Figma

Miro

Job description

Riot Games is seeking a Senior Visual Design Artist to lead the global visual identity for League of Legends: Wild Rift across publishing campaigns, branding, and community experiences.

You will guide cross-disciplinary teams, collaborate with Creative Directors, Brand Managers, and external agencies, ensuring IP cohesion and high-quality delivery for mobile, web, and social channels.