Senior Vice President Marketing & Communications

Invest Atlanta; Georgia; Presencial; USD 180 000 - 340 000; Tempo integral

Resumo da oferta

Invest Atlanta is seeking a dynamic Senior Vice President of Marketing and Communications to lead integrated strategies across multiple brands. The role reports to the President and CEO and focuses on messaging, digital engagement, and audience analytics for local, national, and global audiences.

The candidate must have a minimum of ten years of progressive leadership experience in complex organizations, exceptional communication skills, and a proven ability to manage crises, partnerships, and

Qualificações

• Minimum of ten years of progressive leadership experience in communications or related fields.
• Experience leading communications across multiple brands or business lines.
• Strong ability to tailor messaging for diverse audiences, including government officials and business leaders.

Responsabilidades

• Set and guide enterprise-wide strategy for communications, PR, branding, and digital engagement.
• Lead communications across a complex structure with multiple programs and brands.
• Develop and maintain relationships with print, broadcast, and digital media outlets.
• Oversee cross-brand strategies, ensuring consistency while aligning messaging.
• Develop a comprehensive annual Marketing and Communications plan with clear KPIs.
• Craft messaging for policymakers, investors, community partners, and the public.
• Lead data-driven digital and social media strategies and analytics.
• Oversee crisis communications and reputation management when needed.
• Strengthen internal communications and executive messaging.
• Lead campaigns, thought leadership initiatives, and stakeholder reports.

Conhecimentos

Executive leadership

Strategic communications

Stakeholder engagement

Digital marketing

Descrição da oferta de emprego

Job Description

INVEST ATLANTA SENIOR VICE PRESIDENT, MARKETING AND COMMUNICATIONS

Invest Atlanta serves as the City of Atlanta’s economic development agency, advancing the city’s global competitiveness by growing a strong economy and building vibrant neighborhoods. Invest Atlanta is seeking a dynamic and strategic Senior Vice President of Marketing and Communications with a minimum of ten years of progressive experience to lead and oversee the organization’s integrated communications strategies and initiatives. This executive leader will bring deep experience navigating complex, multi-stakeholder environments and managing communications across multiple brands or business lines simultaneously. Reporting directly to the President and CEO, the Senior Vice President will develop, lead, and execute a comprehensive annual marketing and communications plan that positions Invest Atlanta favorably with diverse internal and external audiences at the local, national, and global levels. The successful candidate will be a strong communicator who can tailor messaging to diverse audiences, including government officials, business leaders, community stakeholders, media, and residents, and will be well-versed in innovative, emerging digital and social media strategies, analytics-driven communications, and marketing engagement platforms.

Key Responsibilities Strategic Leadership & Integrated Communications

• Set and guide enterprise-wide strategy for all communications, public relations, branding, and digital engagement to consistently articulate Invest Atlanta’s mission, vision, and impact.
• Lead communications across a complex organizational structure, ensuring alignment across multiple programs, initiatives, and branded efforts.
• Develop and maintain strong relationships with print, broadcast, and digital media outlets.

Multi-Brand & Cross-Functional Communications

• Oversee communications strategies that support multiple initiatives, programs, and brands simultaneously, ensuring consistency while adapting messaging appropriately.
• Maintain deep knowledge of all departments to integrate and communicate priorities effectively.
• Develop and execute a comprehensive annual Marketing and Communications plan with clear objectives, KPIs, and division-specific strategies.

Audience-Centered Messaging & Content Development

• Craft compelling messaging and storytelling tailored to diverse audiences, including policymakers, investors, community partners, and the public.
• Develop high-quality content across platforms, including press releases, speeches, digital campaigns, presentations, video, social media, and web content.

Digital Strategy & Social Media Innovation

• Lead the development of innovative data-driven social media strategies, leveraging emerging trends, tools, and platforms to increase engagement and reach.
• Oversee digital communications, including website strategy, analytics, content planning, and online presence optimization.

Brand Strategy & Reputation Management

• Develop and implement a cohesive brand strategy across all channels and initiatives.
• Ensure quality control and consistency across all communications materials and messaging.
• Lead crisis communications and reputation management efforts when needed.

Internal & Stakeholder Communications

• Strengthen internal communications through intranet, newsletters, executive messaging, and organizational updates.
• Provide communications counsel and media training to senior leadership.
• Develop and disseminate stakeholder reports and materials.

Campaigns, Collateral & Thought Leadership

• Oversee creation of high-impact campaigns, reports, presentations, newsletters, and the Annual Report.
• Identify and elevate opportunities for thought leadership, including speaking engagements and strategic events.

Events & Partnerships

• Conceptualize and oversee high-profile events such as groundbreaking, ribbon cuttings, and announcements in collaboration with the city and key partners.

Team & Agency Leadership

• Lead, mentor, and develop a high-performing marketing and communications team.
• Manage external agencies, partners, and vendors to support strategic initiatives.

Knowledge, Skills & Abilities

• Proven executive leadership experience in complex organizations with multiple brands, stakeholders, or lines of business.
• Exceptional ability to communicate effectively with diverse audiences and tailor messaging accordingly.
• Expertise in emerging marketing trends and strategies, including digital transformation, social media innovation, and audience analytics.
• Strong strategic