Senior Performance Marketing Manager

Wear Felicity; United States; Remote; USD 130,000 - 150,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k)

Flexible work environment

Job summary

A growing e-commerce jewelry brand is seeking a Senior Performance Marketing Manager to optimize and scale their paid media strategy. This role involves hands-on campaign management across platforms like Meta and Google, alongside analytics to track performance. Ideal candidates have 3-5+ years of experience in performance marketing, a strong analytical background, and a creative approach to ad development. Competitive salary and remote-friendly work environment offered.

Qualifications

• 3–5+ years of performance marketing experience.
• Proven track record of managing large-scale budgets.
• Strong analytical skills with platform fluency.

Responsibilities

• Own campaign management across various platforms.
• Launch, monitor, and optimize campaigns.
• Track and analyze KPIs to inform strategy.

Skills

Performance marketing

Media buying expertise

Analytical skills

Creative thinking

Funnel optimization

Tools

Meta Ads Manager

Google Ads

GA4

Excel/Sheets

Job description

Direct message the job poster from Wear Felicity

Wear Felicity is a fast-growing e-commerce jewelry brand that helps people celebrate what they love most. We design and deliver meaningful, personalized jewelry pieces that connect deeply with our customers’ passions.

We currently invest heavily in paid acquisition across Meta, TikTok, Instagram, Google, and AppLovin. We’re looking for a Senior Performance Marketing Manager who can own, optimize, and scale our paid media strategy while partnering cross-functionally to fuel growth.

Role Overview

As our Senior Performance Marketing Manager, you’ll be both the strategist and the operator. You’ll manage campaigns directly across all key ad platforms, run structured creative and audience tests.

This is a hands-on role inside the ad accounts, not just managing or delegating. You’ll also contribute to broader growth initiatives — CRO experiments, funnel optimizations, and integrating paid with lifecycle channels.

What You’ll Do

• Own campaign management across Meta, TikTok, Instagram, Google, and AppLovin.
• Launch, monitor, and optimize campaigns to achieve ROAS, CAC, and scaling targets.
• Manage budgets daily, pacing spend toward monthly goals.

Creative Testing & Insights

• Develop and run a structured creative testing roadmap (hooks, formats, offers).
• Partner with the creative team & UGC creators to brief and launch new ads weekly.
• Translate creative performance into actionable insights for future concepts.

Analytics & Reporting

• Track and analyze KPIs (ROAS, CTR, CPA, CPM, LTV contribution).
• Produce weekly performance reports with clear insights and action steps.
• Break down results by audience, placement, and funnel stage to inform strategy.
• Test campaign structures (ASC, ABO, CBO, bid strategies).
• Collaborate on landing page A/B tests to maximize conversion.
• Explore new paid channels to diversify growth.

Cross-Functional Collaboration

• Align retargeting with email/SMS flows.
• Share competitor insights and industry trends to inspire new initiatives.
• Partner with leadership to scale high-performing campaigns and cut inefficiencies.

What We’re Looking For

• 3–5+ years of performance marketing experience, with deep hands-on media buying expertise.
• Proven track record of profitably managing large-scale e-commerce budgets ($1M+/mo).
• Strong analytical skills and platform fluency (Meta Ads Manager, TikTok Ads, Google Ads, GA4, Excel/Sheets).
• Creative thinker who knows how to generate, test, and scale winning ad angles.
• Experience with mobile ad platforms (AppLovin or similar) is a strong plus.
• Results-driven, proactive, and able to thrive in a fast-paced growth environment.
• Competitive salary, performance-based bonuses, and career growth opportunities.
• Join a rapidly scaling DTC brand with a meaningful mission.
• Your work directly impacts company growth and revenue.
• Creative, collaborative team environment where your ideas are valued.
• Health, dental, and vision insurance coverage.
• Remote-friendly, flexible work environment.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Retail Apparel and Fashion

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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