Head of Brand and Acquisition Marketing - East Coast

Confidential Careers; United States; Remote; USD 102,000 - 120,000; Full time

Job summary

A global hospitality company is seeking a Head of Brand and Acquisition Marketing to drive brand strategy and customer acquisition. This remote role requires strong leadership, strategic planning, and the ability to manage a geographically dispersed team. The ideal candidate will have extensive experience in various marketing channels and a passion for brand positioning.

Benefits

Paid time off (PTO)

Healthcare benefits

Company discounts

Travel opportunities

Qualifications

• Proven senior leadership experience in marketing across various channels.
• Strong knowledge of marketing principles and methodologies.

Responsibilities

• Lead brand positioning to deliver competitive advantage.
• Build campaign strategies for customer acquisition and growth.
• Manage budget and optimize marketing initiatives.

Skills

Leadership

Strategic Planning

Customer Acquisition

Communication

Collaboration

Job description

Head of Brand and Acquisition Marketing - East Coast

Head of Brand and Acquisition Marketing - East Coast

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Please note: this role is remote in the East Coast of the USA, requiring frequent travel on a monthly basis to visit the office.

Salary Range: $102,000 - $120,000 USD plus bonus of up to 20 percent.

Our global hospitality company is on-the-hunt for a collaborative, intuitive Head of Brand and Acquisition with a growth-oriented, forward-thinking approach to brand strategy, customer insight, proposition development, and acquisition marketing techniques. In this role, you'll leverage a knack for strategic planning and a flair for outside-of-the-box thinking to curate coordinated, comprehensive plans aimed to drive customers to our brands. As a strategic thinker, you'll deploy critical thinking and thought leadership skills to strategically learn our business and its value proposition, while promoting and positioning the brand as an outstanding choice for our product offerings.

You'll be a high-energy, steadfast people leader who deploys inspirational creative and channel marketing on a global scale! You'll have the outstanding opportunity to operate both strategically and tactically to deliver goals and generate revenue, while directly leading impactful creative and acquisition team members across various regions.

Think you've got the knowledge, philosophy, and vision to lead our brand and acquisition strategy and team for our booming brand? We encourage you to apply!

What You’ll Do:

• Lead our brand positioning to deliver competitive advantage, keeping our brand famous in the industry.
• Act as a brand guardian who promotes and positions the brand’s value proposition – while ensuring consistency and high-quality delivery
• Build bold and clear campaign strategies and plans that tell our brand story, but also deliver new customer acquisition, and leads to drive growthFoster and leverage relationships with cross-functional team members, collaborators, and marketing channel leaders to ensure a coordinated, integrated brand approach
• Pioneer budget management, management efforts, reporting and analysis techniques, and optimization initiatives
• Ability to travel, both domestically and internationally

What We Want From You:

• Proven senior leadership experience in the marketing space across various channels, including above-the-line media, email. Direct mail, PR/Influencers/content, social media and PPC
• Excellent knowledge of marketing principles and methodologies spanning across paid, owned, earned, and shared media channels
• Previous success in building brand positioning and propositions.
• Strong, clear and positive people management and leadership, including exposure leading remote and geographically dispersed teams
• A strong savvy of customer acquisition strategies within a competitive landscape
• Validated collaboration, communication, and leadership skills
• Knowledge across budget, project, and campaign management – with an ability to act both daring and strategic to achieve critically important goals

Benefits: Paid time off (PTO), healthcare benefits, company discounts, and travel opportunities.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Hospitality and Technology, Information and Media

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