Senior Google Ads Media Buyer

Andrew Wilder company; Beverly Hills (CA); On-site; USD 180,000 - 300,000; Full time

Benefits offered by this job

Healthcare coverage

Paid vacation

Sick days

Mental health days

Tuition reimbursement

Growth opportunities

Job summary

Andrew Wilder company in Beverly Hills is seeking a Senior Google Ads Media Buyer to manage and scale direct response campaigns across Search, Performance Max, Display, and YouTube.

The ideal candidate has a proven track record of scaling to $1M+ monthly ad spend while maintaining CPL targets in mortgage, solar, insurance, and home services. You will own keyword strategy, bidding, landing pages, and data-driven optimization to generate predictable lead flow.

Qualifications

• 5+ years experience in Google Ads media buying (direct response focus).
• Proven track record scaling campaigns to $500K–$1M+ monthly spend.
• Deep expertise in Google Ads (Search, PMax, Display); YouTube Ads strongly preferred.
• Experience in Mortgage, Solar, Insurance, Home services industries.
• Strong understanding of CPL optimization and funnel metrics (CTR, CVR, CPA, LTV).
• Ability to work with creative/landing page teams and guide direction based on performance.
• Experience with lead generation funnels + CRM systems.
• Strong analytical mindset and fast decision-making ability.

Responsibilities

• Plan, launch, and optimize campaigns across Google Search, Performance Max, Display, and YouTube Ads.
• Scale campaigns from testing to high 6-figure / 7-figure monthly spend.
• Maintain and improve CPL targets while increasing lead volume.
• Build and optimize full-funnel lead generation systems (ad → landing page → lead → follow-up).
• Analyze performance data daily and make rapid optimization decisions.
• Own keyword strategy: research, match-type structuring, negative keywords, search query mining.
• Manage bid strategy, budget allocation, and account/campaign structure.
• Collaborate with landing page designers and copywriters to develop and test new ad copy and assets.
• Continuously test ads, assets, offers, audiences, and funnels.
• Implement and manage tracking systems: GTM, conversions, Enhanced Conversions, offline imports, CRM integrations.

Skills

Google Ads

Direct response

Performance Max

YouTube Ads

Search Ads

Display Ads

Lead generation

Analytical mindset

Tools

Google Tag Manager

Conversion tracking

CRM integrations

Job description

About the Role

We're looking for a Senior Google Ads Media Buyer with deep expertise in direct response lead generation to manage and scale campaigns across Search, Performance Max, Display, and YouTube.

You should have a proven track record of scaling Google Ads campaigns to $1M+ per month in spend while maintaining strict cost-per-lead (CPL) targets in competitive verticals like mortgage, solar, insurance, and home services.

This is a performance-driven role. You must understand how to turn ad spend into predictable, scalable lead flow — and how keyword strategy, bidding, landing pages, and data all work together to drive results.

What You'll Do

• Plan, launch, and optimize campaigns across:
  • Google Search
  • Performance Max
  • Display
  • YouTube Ads
• Scale campaigns from testing to high 6-figure / 7-figure monthly spend
• Maintain and improve CPL targets while increasing lead volume
• Build and optimize full-funnel lead generation systems (ad → landing page → lead → follow-up)
• Analyze performance data daily and make rapid optimization decisions
• Own keyword strategy, including:
  • Keyword research and match-type structuring
  • Negative keyword management
  • Search query mining for new opportunities
• Manage bid strategy, budget allocation, and account/campaign structure
• Collaborate closely with landing page designers and copywriters to:
  • Develop new ad copy and asset variations
  • Test ad copy, extensions, and assets at scale
  • Identify and scale winning ad groups
• Continuously test and optimize:
  • Ad copy, assets, and offers
  • Audience signals and targeting layers
  • Landing pages and funnels
• Implement and manage tracking systems:
  • Google Tag Manager, Conversion tracking, Enhanced Conversions
  • Offline conversion imports
  • CRM integrations

What We're Looking For

• 5+ years experience in Google Ads media buying (direct response focus)
• Proven track record scaling campaigns to $500K–$1M+ monthly spend
• Deep expertise in:
  • Google Ads (Search, PMax, Display) — required
  • YouTube Ads — strongly preferred
• Experience in one or more of:
  • Mortgage
  • Solar
  • Insurance
  • Home services
• Strong understanding of:
  • CPL optimization
  • Funnel metrics (CTR, CVR, CPA, LTV)
  • Bid strategy and Smart Bidding frameworks
• Ability to work closely with creative/landing page teams and guide direction based on performance
• Experience with lead generation funnels + CRM systems
• Strong analytical mindset and fast decision-making ability

What Success Looks Like

• You can consistently scale Google Ads campaigns profitably
• You hit or beat target CPLs while increasing volume
• You identify and scale winning keywords/ad groups quickly
• You bring structure and predictability to lead generation

Compensation

• Competitive base + performance-based bonuses tied to:
  • Lead volume
  • CPL targets
  • Campaign profitability
• Comprehensive healthcare coverage - Medical, Dental and Vision
• Paid vacation
• Paid sick and mental health days
• Tuition Reimbursement - Receive support for continued education with tuition expense reimbursement up to eligible limits
• Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises